What are consumers in other countries saying about your brand in other languages? The web has become an international market place; but all too often companies forget about certain aspects of a global marketplace. You might already be monitoring media, press, and internet chatter about your company, but what about keeping track on an international scale?
Source: oromiamedia.org
Besides breaking the language barrier to monitor what consumers are saying about your brand and your company, there are also the various different channels, social media networks, and search engines that are specific to each country. If you do business in other countries, it is time to start thinking about adding country and language specific media monitoring.
A recent article we posted in the Telegraph highlighted the need for international media monitoring. The article detailed the evolution of media relations and press releases and covered some tips for dealing with this challenge for companies that do business in more than one country. We have come a very long way since the days of companies releasing information to the local newspaper.
Here are some examples of country specific media monitoring tools:
- For media monitoring services here in the UK, Gorkana Group is well-known for their media monitoring products and services. They offer database and PR planning, media monitoring, PR measurement and media analysis, social media services, etc.
- If you have a strong presence in Latin American, Solvis Consulting is a good solution to look to because they offer CRM (customer relationship management) tools, media monitoring services, and they also partner with Radian6 to offer social media and social CRM services.
- For media monitoring in Central and Eastern Europe, a company like Media Trust would be able to help you since that is the region they specialize in.
- If you are trying to monitor media mentions in South Asian or Asia-Pacific Countries, you might choose a company like iSentia with tools and media monitoring products specific to each country and in different languages. iSentia is known as the Asia Pacific’s leading media intelligence company. Since the cultures and popular search engines vary from one country to the next, it is very important to fine tune the monitoring and adjust to each country. To further illustrate this, drill down to specific countries and tools that iSentia features for each countryFor example:
o Australia’s media monitoring tools include BuzzNumbers, MediaPortal, News Boost and Slice.
o New Zealanders can access specific monitoring using the same tools available to Australia.
o Companies in Malyasia can get a handle about what is being said about them online through a different set of specific tools include the e-News Library and Social Express.
o Chinese companies are familiar with the challenges of dealing with the internet, connectivity, and communications. China has a specific set of media monitoring tools including Sino Portal. TV News Wire, and they offer a number of analysis and reports.
