For trade show exhibitors, attracting visitors to your booth is the name of the game. In an environment like a trade shows where there can be such a concentrated amount of competition, you need something to make your booth stand out. The key to standing out is enlisting a combination of different tactics and techniques. One way to surely win over attendees is offering something for free. Usually that free thing is a promotional product or branded gift to help them remember your company after the trade show is over. However, another added benefit to offer trade show attendees is knowledge. Knowledge is power and offering them knowledge in the form of tips and ideas can put you ahead of the rest of your competition. Here are some ideas that might make up your list of tips:
- Top selling items
- Industry trends
- Creative ways to use your products
- Advice or tips relating to your industry (fashion, design, recipes, DIY tips, etc.)
- Information to help them sell through the products they buy from you
Any type of information that you can put together that will be of use to your customers will be valuable to them. Then you can use that as a selling point to attract customers to your booth. For example, a sign saying, “Visit our booth for a FREE copy of the latest industry trends.” This will appeal to your customers or potential customers by letting them know that you are there to help them and to offer them free information. Of course, this does not have to be the only tactic you use to attract visitors to your trade show booth, and it should not be the only thing you use. A blend of things should be used and you should change things up to test what works best for your unique company and your company’s customer base.
