A trade show offers you the benefit of guaranteed attendees; however that comes along with a large amount of competition. At a trade show, depending on your industry and the type of show it is, there can be dozens or more direct competitors. Making your booth memorable is one of the best ways to stand out among your competition. The key is giving attendees an excellent experience when visiting your booth. Here are 10 ways to make sure that attendees remember your company, your brand, because of the experience they have in your booth.
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- Top Notch Customer Service: Too often, trade show booths are not staffed with enough employees to serve all of the customers that come into the booth. Treat all booth guests in a welcoming manner and make sure that the staff members are all well trained to answer questions about the products or services that you offer. It is very important that your trade show booth employees are not just sales personnel, they must be trained in customer services as well.
- Have an Organized and Professionally Run Booth: Be prepared for the rush of customers that come in to the booth all at one time. Be equally prepared in the down times with a plan to make the most of that time re-setting the booth, preparing for the next rush of customers, and attracting attendees. Make sure that your booth and the employees look professional and conduct themselves as such.
- Have Excellent Branded Promotional Products to Giveaway: Of course, this is our specialty at Gopromotional.com, and we always advise to have unique trade show giveaways that will attract attendees to your booth. A promotional product should also remind your customers about your brand and what you do. The goal is that your branded product should make it back home with customers after the trade show is over and also remind them of you.
- Have a Theme for Your Booth: Pick something that is related to your brand that will make your booth stand out. It can be a colour for your booth or a theme such as balloons, flowers, etc.
- Create an Experience for Guests in Your Booth: Offering snacks or even massages can go a long way towards making you memorable. Entering your booth should be a branded experience including the colours, decorations, even the scents and sounds. Your booth will stand out against the rest when you appeal to all the senses of attendees and potential customers.
- Have a Daily or Hourly Event: Big events draw attention to your booth and also help attendees remember your booth. An event can be a fashion show, a demonstration, or a prize drawing. Running these types of events at a scheduled time will help people remember your booth and come back at the scheduled times. The key for successful events is announcing them and promoting them with flyers or announcements.
