Facebook cover photos are one of the most visual representations of your brand. You can use the 851 pixels wide and 315 pixels tall sized cover photo to help convey your marketing message. Here are 5 different examples of ways to use a Facebook cover photo to help market your brand:
1. Showcase a new product.
Samsung UK’s Facebook Cover Photo
Samsung just made a big splash with the introduction of their new curved OLED Television at CES convention in January 2014. Their Facebook cover photo highlights the new screen simply and artistically to get their message across.
2. Celebrate a Holiday
Marks and Spencer’s Facebook Cover Photo
Department store brand Marks and Spencer showcased their variety of products within a heart shape for Valentine’s Day. Changing out your Facebook cover photo for holidays is a great way to be festive, but remember to be timely with the updates so that your page never looks stale.
3. Highlight Special Events
The BBC One’s The Voice UK’s Facebook Cover Photo
Whether it is a sale, a grand opening, or a television special, highlighting it on your Facebook page is a great way to create awareness and promote timely events. As with the holiday cover photo, be sure to change your photo out when the event is over.
4. Feature a Contest
Aldi UK’s Facebook Cover Photo
Since Facebook lifted many of the restrictions previously imposed on business pages last year, it leaves companies free to hold different types of contests. One of the best things about contests is that it also really increases social engagement.
5. Push Your Hashtag
Dyson’s Facebook Cover Photo
A hashtag helps you promote and track across multiple social networks including Facebook, Twitter, Instagram, and Pinterest; all of which support hashtags. Now that Facebook supports hashtags, it makes it easy to capitalize on using them to promote your brand.
Making the Most of Facebook Cover Photo Marketing
Remember that whichever type of promotion you do with your Facebook cover page to keep within your brand, make the colours pop, and also promote the same message throughout your page daily. Remember that unless your fans visit your page, they may not and see the cover photo, so entice them to come to your page and promote the same messages regularly on your page so that it will appear in your fan’s feed.
If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today.
