Why Your Business will benefit from this in Just 30 Minutes a Week
Using a spread sheet program to set up weekly reports can give you valuable insights into web traffic, sales, and many details of your business. A weekly benchmark report can show you where you are succeeding with your business goals, and pinpoint problems or issues that are preventing you from meeting goals. The best thing about these types of reports is that you can customize it for your own business and add in the metrics that are important to you and it only takes about 20 – 30 minutes each week to add in the data. That data and information you collect is priceless!
You can use a spread sheet program like Excel, or Google Docs spread sheet program is a cloud based solution that also allows you to share the document with multiple people and grant them access to edit or view only. The tip I would give about the Google Docs is that you should always save a backup copy or hard copy of the data so that if someone makes a mistake editing it, you still have a saved last copy.
Set up different tabs for different metrics. You do not have to have an online website to monitor your sales in this way, but it is one of the best ways to show week over week and month over month comparison of website traffic and sales. In addition, you can keep track of social traffic, social channel followers and offline metrics such as sales, phone calls, and other campaigns.
Some example metrics that you can use from Google Analytics or your own analytics platform include:
Visitors- Unique Visitors
- Page Views
- % of new customers
- Conversion Rate %
- Transactions
- Revenue
- Phone Calls
- Estimate Requests
- Other goals such as forms filled out
- Campaign statistics
- Social Media Followers
- Social Media Visits
- Referrers
- Organic Referrals
- Paid Visits
- Pages Indexed
- Keywords
Mix and match the metrics that are important to you and add any that are specific to your business. You can have some tabs that compare these metrics week to week and other tabs that compare them month to month. You can also have a tab that shows some statistics month to date and you can use the calculation tools to estimate the total for the month. Use the tools to your advantage; use them for totalling, averaging, etc. You can also establish goals and compare your estimates and actual totals to your goals and always be able to see where you are at with your figures, totals, goals, and estimates at a glance!
If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today.
