One of the most important goals at a trade show is to make the attendees that visit your booth feel comfortable and welcome. Hiring a host for your trade show booth can make your booth much more inviting and elevate the experience of the attendees. Having a host really assists with your two main goals at a trade show: making buyers feel welcome and aiding the sales staff when they are busy so that you can get those ever important sales done and deals completed.
More than Just a Pretty Face
A booth host can be an assistant, trainee, or a professional host such as an emcee, magician, or model. Be thorough in taking the time to train the host on some basic answers to frequently asked questions and arm them with support materials such as brochures, videos, and catalogues. Do not make the mistake of thinking that a host is just there to look good, they need to be able to answer questions and assist the salespeople in any way possible. However, their main job should be to be welcoming and organise the line, navigate traffic, take money for sales, and hand out your literature, information and promotional products.
Improve the Customer Experience and Lifetime Value of Customers
When used to the fullest extent of their capabilities, a trade show host can be the difference between stress and success at your next trade show. Even though a host is an extra added expense, when you realise the difference that it makes to have happy customers who fest welcomed, not only is it a sale during that trade show, but a lifelong customer.
