How much thought do you put into your company name and logo? It is one of the most important business decisions to make because so much will be hinged on the name and logo. Changing it is a big expense besides being a huge risk, so it is important to get it right the first go around. Some things to think about when picking a name:
- · Is it relevant to what you do?
- · Is it easy to pronounce?
- · What ideas do the name and logo convey to people?
- · See what test audiences think of the ideas.
- · Hold a contest and let your customers decide.
Here are some logo ideas that didn’t end up going over too well:
Do you feel the despair of this poor frog in the logo? If the company was looking for pity sales, that might have been a good thing. A little bit of testing might have prevented this mistake.
This is what one artist thinks of Pepsi’s logo. Do you see the overweight soda drinker too?
Expressing that you have a family company is one thing, but this does not invoke the idea of family values.
What does the running man have to do with technology or driven?
Sometimes even those companies with great logos have a placement failure.
