Google Analytics is a free tool for businesses that provides a wealth of information for businesses about their website. Google Analytics is easy to install on a website or blog and monitors so many different metrics; it can give business owners a unique insight into their visitors and how well their website is performing. The tool is always being updated and improved upon by Google, so it is a good idea to keep up on the latest features to maximize the benefits.
Some of the latest feature upgrades to Google analytics are customized dashboards, dashboard widgets, an updated navigation with a simplified interface, and more advanced segments added to the dashboard. Setting up the dashboard is an excellent way to customize the analytics experience for each user. This way, each person that needs to access analytics can have their own dashboard that gives an instant overview of all the metrics needed.
Google Analytics’ system allows you to set up and track goals, analyze visitors and identify weak or problem areas on the website. Analytics also allows you to track campaigns from email, and coordinates with other advertising such as banner advertising and integrates seamlessly with Adwords. In addition to all that, there is a remarketing feature, which allows the business to target visitors to your site as they browse the web by serving them banner and text ads. This type of highly targeted advertising yields a great return on investment and also helps with branding.
The information that Google Analytics provides a business is so vast, it is almost infinite. The key is keeping on top of the services, and allowing adequate time to analyze the reports and create a plan of action based on the strengths and weaknesses revealed by the metrics and the data. We would love to hear your analytics success stories and share your own tips and tricks with us. What is your favorite feature and do you have any tips to share with us?
If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today.
