It might seem like a simple thing to imprint items with your business name and logo and let them go to work for you. It may even seem too simple and that is because it truly is. When you are looking at promotional merchandise, there really isn’t a way to track who came in simply because they saw an imprinted item of yours but the truth is that may just be the case.
Studies actually show that customers who were given a logo imprinted item from a company that they had done business with in the past were twice as likely to return to that business again as compared to those who were not given a promotional item upon leaving. And while it can be difficult to say how many people out in the world are seeing your logo imprinted products each day and how many are being impacted with your message when you look at a situation that is more traceable like this it just stands to reason that this form of business advertising actually has an intense power over influencing consumers.
Even if you only choose to hand these products out to people who have come into your business these items serve as a reminder to them about your business and many times if you choose not to give them an item to remember you by, a year down the road they won’t remember your name or location and will wind up cold calling other businesses or will shop somewhere else. Having your information handy and accessible can be all you need to have an impact on them and increase customer retention throughout your business. And any business owner knows that you need to keep those customers coming back time and time again if you want to build a strong and healthy business.
So don’t let them leave without a promotional item in their hands or in their bag. After all you want to make sure that you are not just making a customer for the moment but a customer for life.
