Many business owners are looking for ways to further their business and get some much needed attention. By far one of the best ways to raise interest in your business is by sponsoring a self help seminar for the people in your community. This should somehow loosely tie into your field of business but does not need to be directly related to your company itself.
This type of seminar is hosted by your business and you can choose to speak or have an employee do so to help give a face to your business. If you are not comfortable with public speaking and have a little bit larger budget you can bring in an expert in the field and pay them to speak on a topic that is relevant. Promoting a free event like this is a way to draw attention to your business without having to try and over sell it.
The only thing that you will need to line up is a place to have the seminar, the speaker, and the advertising. Then purchase some promotional pens and promotional note pads for attendees to take notes on so that when they take them with them they will remember your business information for contact in the future as well as any questions they may have down the road. Advertising for this type of seminar doesn’t have to be large, even just carefully placed printed flyers and posters around town will usually allow you to draw in enough people to make this seminar worth your while.
This type of event is big when it comes to building up a reputation in your community and reaching out to those who wouldn’t normally enter your business. Touching people with your business information and providing them with a free informational seminar is a great way to attract some extra attention and potentially some new customers as well.
