It can be very easy to be drawn to the elaborate items that you will find on promotional products websites but creating a good promotion has less to do with how much you spend and more to do with the creativity surrounding them. Some of the best promotional items are the smaller ones when uniquely designed and used creatively to promote your business.
Printed jackets for instance are a lovely promotional item that can be used for raffles or other giveaways but you may just find that if you pick up some uniquely designed promotional pens that a customer will be more apt to choose that .60 pen over that £15 jacket time and time again proving that a unique promotional item can produce a bigger impact then a larger more expensive item.
You can also help to enhance a smaller promotional item by creating a promotional around it. If you want to increase interest in your business then you can hang up a large paper covering one wall of your business and then offer printed highlighters such as our tri-highlighters, star highlighters or droplet highlighter pens for customers to write down an adjective about your business on the paper. Doing something like this and offering pens in different colours can create a lot of attention for your business.
Have a person in costume pass out these items or attach a coupon to them. Stand a mime in front of your store or a human statue and leave the promotional items out next to them for passersby to take. Anything you can do to make your promotional items and store more interesting the better advertisement they will be.
Anything that you can do to make your business stand out on your advertising merchandise more attractive the better advertisement they will be for your business. Spending a lot of money will not create the same amount of attention as being creative with your promotional advertising will.
