Using your customers to advertise for you may seem like an unethical business practice but actually it is one of the best ways to get the word out about your business. You will find that having your customers displaying your business logo all around town will help you to not only draw attention to your brand but will also help you to get some word of mouth advertising as well.
The key to getting your customers to advertise for you is to give them some promotional products that they will love to have and will use often. When thinking about those items that will be displayed in public apparel items are always a good choice but so are items like promotional china mugs, printed sports bottles, promotional keyring bottle openers, and printed cooler bags. Depending on the time of year you may want to choose a variety of items and allow your customers to pick and choose those items they most want to own.
Giving a customer an item they can use will help when you want that item to get a lot of exposure and what you will find is that customers will be questioned about your business and will be happy to have a conversation about your business. Some companies actually offer their customers incentives to get their customers to wear and use their items like a discount for having this item with them when they come into the business or a even by offering a referral bonus to those who refer others in.
Your customers are those individuals who already have found a purpose and benefit to shopping with your business and therefore they are the best people to help with your advertising. These people understand your business from a customer perspective and that is a perspective that you don’t have. They know the benefits that they experience from dealing with your company and having them relay this information to others will prove most beneficial in your business advertising strategies.
