When you don’t deal with your customers face to face this can make your business seem a little less personal. After all, many customers return to a business because they like the people and well if they don’t know you then it is difficult for them to feel that connection to you and your business.
Good communication, of course, is a large part of making a mail order or internet business a success. Sending e-mails, online chats, and of course, having friendly customer service representatives to answer your phones will help to create a friendly atmosphere but there are a few other things that you can do to help improve the quality of your business.
Many people who run these types of businesses become so focused in the online marketing of the business that they forget about the other things that they can do to make their business a more successful one. Online advertising is not the only way to grow a web based or mail order business.
Promotional products work really well as thank you gifts for your customers as well and these items will not only help to advertise for your business wherever they go but will also help to remind your customers to shop with you again. Shipping nice promotional items out with every order can make for a great way to gain a little more exposure for your business while providing your customers with that relationship that you want them to have with your business.
Careful selection of these products can make integrating them into your current shipments very simple. Choosing products that are lightweight and durable is the place to start. Try to select smaller items that won’t take up much room in your package and those items that will serve as a useful item for someone who is buying from your business. Some ideas of items that make nice thank you gifts and mail easily are printed mouse mats, promotional sports bottles, promotional coasters, printed pens, promotional sticky notes and calculators just to name a few. And also adding some promotional window stickers or window decals to your orders can help to get the word out about your business although I wouldn’t necessarily count these as gift items.
Every company that is mailing out products to their customers should be sending out some logo imprinted merchandise as well. Deciding how to integrate this form of advertising into your business is your call but not using it is really a mistake that those who do not come face to face with their customers really can’t afford to make.
