Sure you may be thinking that summer is just beginning but that means it is the right time to begin looking at what you are going to do to boost sales during back to school days, after all they are right around the corner. Planning in advance can also help you to take advantage of the many sales and clearances that companies like to run during the summer months and this can also help to save you some money.
When it comes to back to school promotions there many different ways you can promote your business on a budget and you don’t have to spend a lot of money to create some fabulous promotions. To begin with, one promotion that works really well is a promotional raffle. Some companies like to hold one a day or one a week and others just do one big back to school raffle. You can raffle off all kinds of promotional items such as printed drawstring bags, promotional backpacks, contour pens, promotional pencils, etc. and most companies find that using the local school colours really helps to boost interest in these items. Holding a raffle can help to bring people into your business and they will come in for great looking back to school giveaways. If you are a large enough company and can swing it you might even want to consider a promotional laptop as your top raffle item.
Raffles are not the only way to draw attention to your business during the back to school rush and you may also want to consider offering up promotional pens and pencils, even memo books and printed fridge magnets up for the open school nights and PTO meetings in your area. These items are a great way to show your community support and showcase your business all at the same time and career nights are also a good way to inform others about your business and pass out some small freebie items that can be used to contact you in the future.
A business that is community based will probably realize the importance of the local sports teams to the town they live and work in and as a result there is no place better to advertise for your business and this can be done with a donation that allows you to imprint your business name and logo on the team promotional hoodies or on a banner out on one of the field fences, or by donating promotional products with your business name and logo on them. Making this type of statement helps to showcase your business in a favourable light without having to go over budget.
A new school year provides your business with another opportunity to shine and as a result it is best to get started on your back to school promotions early. Doing so can help you save both time and money in the fall and can also allow you the time to come up with some of the most outstanding promotions your town has ever seen.
