So many companies give little thought to their business logo and the impact that it will have. A logo when used to advertise for your business can make or break your advertising.
When selecting a logo there are some very serious issues to consider. To begin with you want to select a business logo that is unique. Many think that they are doing themselves a favor by selecting a business logo that many people find familiar but in the end they are probably associating that logo with someone else’s business and not yours. Your logo should only remind people of your business because you want to create your very own business reputation and not rely on someone else’s.
Of course, in order to design a unique business logo many companies try to add too much information to their business logo and this can either go one of two ways. Either it becomes to confusing or it becomes a hit and someone else begins to use a very similar logo with a slight variation and begins feeding off of your hard work and good business reputation. Either way it is important to realize that you want to make your own impact and that means keeping it simple.
It is ever so important to realize that your business logo really doesn’t have to have anything to do with your business whatsoever. Many think that if they sell shoe then the logo they use must be a shoe or a party store should be a balloon and so forth. It is important to realize that some of the best logos have nothing at all to do with the businesses they represent. For instance McDonalds uses a plain yellow M and a clown as their spokesperson. This may have very little to do with their business but it is one of the best known logos in the entire world as is the Nike swoosh which also has no correlation to that business whatsoever.
These two logos have a lot in common however, because they are both simple, bicolor logos and they are fully recognizable and unique. Select a nice, simple logo and keep it consistent throughout all of your modes of advertising and before you know it it will come up gold for you for sure. And if you are finding it difficult to come up with logo that best suits your promotional merchandise needs then it might be a good idea to consult with an advertising specialist or someone at your promotional products company to help you design the logo will work best for your advertising needs.
