Consistency is an important factor when it comes to business promotion. When it comes to making an impact with your business advertising it is imperative that you choose a consistent look for all of your advertising and go with it especially if you are just starting out in business.
Many companies think that they will create a stir by using bright and outrageous looking colours to get people’s attention. Unfortuantely many times when a company begins using too many colours in its advertising it actually becomes detrimental to allowing people to become comfortable with the company’s logo. One thing that helps customers and potential customers relate to your company’s name and logo is the colours that are used in your advertising scheme. Changing colours consistently will likely cause confusion in your branding.
It is instead best for companies to consistently use the same color scheme over and over again. Setting customers up to be able to identify with the colors and the logo will help with the branding process and these colors should be used in every type of advertising a business does from promotional product advertising to print advertising, consistency is key to success.
If you are concerned about limiting yourself to just two colors you can do your advertising in three or potentially four colors, three being the most that would be advisable. Tri-color advertising will be relatively consistent but will also allow you to use three different color combinations as well. This tends to work out well for those who are not able to choose just two colors.
When it comes to business advertising, keeping consistency of color is extremely important. Doing so allows individuals to become comfortable and familiar with your business name and logo and will let you really establish and solidify your business in the public eye. Color means a lot in business advertising so use it correctly to have the greatest impact on your business.
