In today’s day and age, most business owners are focused on reaching a wider audience base with their ads and promo products. In their minds, a larger number of leads automatically means higher sales and better engagement, which is a fair assumption to have.
However, there are also brands that focus more on the quality of their promotion, rather than the quantity. Their campaigns are more detail-oriented and long-lasting, and they usually reach a smaller number of people.
But which approach is better? Should you focus on quality or quantity when planning your next campaign? And what are the advantages of both paths? Read on to find out!
The Consequences of Digitalisation
In the era of the internet, people can post an unlimited amount of content whenever and wherever they want to. This, of course, includes ads. Nowadays, brands can pay for advertising spots on different social media platforms, blogs, and websites.
However, just because ads appear in abundance doesn’t mean that they are of good quality. In fact, most people find them intrusive, annoying, and unnecessary. Thus, many ignore them completely, especially if they keep popping up over and over again.
It is easy to see why this might happen. After all, people do not have infinite capacities to absorb and retain information. In other words, they dismiss most things they deem irrelevant in order to focus on what’s important. Most of the time, ads fall into the first category.
What Then, If Not Ads?
The answer to our starting question should be quite obvious at this point. No matter which industry you belong to and who your target audience is, the quality of your promo will always trump the quantity you can pay for.
Thus, it is better to focus on a campaign that will have an impact and prompt your target audience to listen and engage with your brand. In that regard, nothing can compare with the effectiveness of promo items.
If you take your time to personalise a product and send it to a customer, they will know that you truly care about them. What’s more, they will not see it as an intrusion like they would an ad or an email. Rather, they will welcome the effort you put into their comfort and happiness and feel grateful for it.
Of course, you cannot reach as many people with custom gifts as you might with online ads. However, those you do reach will definitely form positive associations with your brand. Moreover, the connection you develop will be a lot longer and more meaningful. That will, in turn, translate into more sales, viable leads, and better customer retention.
Promo Item Tips
It is important to note you also have to choose quality over quantity when it comes to creating your promo items themselves. It is always better to order a smaller amount of premium products than a whole bulk of low-quality ones.
In addition, you have to put time and effort into designing the products you give away. If they are dull or plain, people will likely disregard them and likely throw them away. But if they are attractive and memorable, they’ll bring you new impressions for a long time to come because people will use them every day.
Do You Need Help With Your Next Promo Campaign?
As you can see, the quality of your campaign is always more important than the quantity you can invest in. It is better to reach a smaller number of people and really engage with them than to reach thousands without any real impact.
If that’s what you’re looking for — GoPromotional is here for you. Contact us today, and let’s talk about promotion, marketing products, and making your customers fall in love with your brand over and over again. We are waiting for your call!
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View our collection of bestselling promo products here. Our collection includes branded pens, mugs, notebooks, and T-shirts. If you have any more questions about promotional products, you can contact GoPromotional. You may call us at 0800 0148 970 or simply email us today. We have been in the business for years and know the ins and outs of the industry better than anyone. Give us a call, and let’s talk about all things promotion!
