With the new year so close, it is the perfect time to discuss marketing trends that will dominate in the holiday period. By keeping track of such trends and predictions, you can do what’s best for your business and keep your clients, customers, and partners engaged.
Whether you want to expand your audience reach or boost your brand awareness and impressions, here are some tricks you can use in the upcoming year.
1. Sustainability Takes Centre Stage
In recent years, the climate crisis has reached an all-time high with no signs of stopping. To help slow it down and make the planet safer and more habitable, people have started altering their lifestyles. For most, that entails reducing plastic use and switching to ethically sourced materials and products.
In such circumstances, every business has a responsibility to lead by example and do its part in preserving the planet. The easiest way to do so is to offer promo merch that is made of sustainable materials and through ethical production processes.
Besides being good for a brand’s image, this type of promo can also bring in new customers. Namely, a lot of consumers purposefully look for companies that emphasise eco-friendliness. Even if these businesses charge more for the products, people will still choose to buy from them because of their integrity and values.
Contrary to popular belief, presenting your brand as sustainable doesn’t have to come at an extra cost for you. In fact, even promo products that are small and inexpensive — such as branded pens and badges — can help you promote your brand in a green light. Just make sure that they are made of eco-friendly materials and that their message is loud and clear, and you can’t go wrong.
2. A Change in Drinkware Trends
Considering the situation, it’s no surprise that reusable coffee cups are becoming everyone’s go-to marketing item. These products are sustainable and affordable, and they offer companies a lot of branding area to work with.
The biggest advantage of these cups is definitely their price. Namely, you can buy in bulk while still staying on top of your budget. Even more importantly, the cups have a high perceived value, so they make excellent gifts.
Since everyone will be giving away these cups, it is essential to ensure that yours stand out. The best way to do so is to choose unusual materials. Cups made of bamboo are a great example, since they are light, non-toxic, and can last for a long time with proper care.
3. Bags Will Be More Popular Than Ever
Staying on track with the sustainability theme, your business can also make big waves with some memorable shopping and tote bags! In 2023, these bags will become even more popular as businesses will strive to eliminate disposable bags completely from use.
As always, bags give you the most freedom when it comes to customisation. You can brand them with your logo and contact info, just like any other promo item. However, they are also wide enough to fit a lot more, be it drawings, quotes, or images.
Thus, you can easily appeal to different demographics. Furthermore, you’ll be able to create bags that will surely stand out from the ones that your competitors are making.
For your bags, it is best to pick natural materials such as organic cotton, jute, or canvas. By doing so, you will show your audience that you actually support sustainability and are ready to make sacrifices where necessary.
Finally, it is also a good idea to put empowering messages on the bags. Most people are socially engaged and care about what’s happening in the world. Thus, you have a chance to help them express their views and values through your bags.
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4. Collectable Promo Items
Another great way to keep your audience engaged and interested is to create promo product collections. For the sake of an example, we will use custom enamel pins. However, this principle can be applied to most products out there.
What you should do is create a collection of a few (a completely arbitrary number that depends on your theme and budget) enamel pins. Each pin should have an important message that can stand on its own but that, combined with the others, fits a single theme and topic.
These pins can be cute, funky, empowering, spooky, or anything else you want them to be. As long as they entice your customers to return, you can design them in any way you like.
5. Custom Products
Besides following trends, it is also important to put out some promo merch that will set you apart from everyone. Thus, this last trend is all about your creativity and artistic vision.
In essence, you have to sit down and think of unique products that can properly represent your brand. If the products themselves aren’t unique, you can at least ensure they are made of unusual materials and have catchy designs.
For example, instead of flat metal keychains with your logo and a message, design some in different shapes. You can make plush ones for kids, funky models for young adults, and something minimalistic but sleek for your older audiences.
Alternatively, instead of regular pens and pencils that most brands are giving away, try to find some with multiple uses. In this case, you can go for bluetooth speakers that double down as charging pads. Another possibility is to opt for sprout pencils that can get planted after people are done using them.
Unique gifts like these will help you differentiate your brand from everyone else. And yet, you will still have enough leftover money to focus on other promo endeavours.
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Contact GoPromotional for Help
Do you want to make 2023 your biggest and most successful year yet? In that case, handing out excellent promo items and partnering with a reputable company is the best way to go. We will be more than happy to help you along by taking all relevant marketing trends into account.
Contact us today at 0800 0148 970 or simply email us today, and let’s start planning your next campaign together!
