A successful business needs several key elements — a good product, solid leadership, and a team of dedicated employees. However, one factor that frequently gets overlooked is a stellar marketing campaign.
Advertising is the backbone of every well-known brand. It’s how a business spreads the word about its products, reels in new customers, and builds its public image. Therefore, companies have to nail it just right to get the desired revenue.
Sadly, this is easier said than done. Companies need to be clever about how they market if they want to stand out among the competition. That usually means capitalising on every advertising advantage in the book — especially promotional products.
In today’s article, we’re outlining the best ways companies can capitalise on their promotional products. With these strategies, brands can make an impact, and cement their success for years to come!
Marketing 101
Ever since the invention of the printing press, brands have been trying all kinds of strategies to advertise their business. From paid newspaper ads to billboards and radio advertisements, marketing has undergone quite a lot of changes. But one thing that has been a constant in the marketing world are promotional products.
Giving out a promotional mug, T-shirt or pen is always a full-proof way of getting new customers. However, that doesn’t mean promotional products on their own are enough.
A company needs to be clever with how they use them if they want to get the desired outcome. So any company that wants to launch its own line of promotional products should keep these 4 tips in mind:
1. Always Consider the Target Audience
The importance of nailing the target audience can’t be understated. For instance, a company that sells fishing equipment is definitely not going to find much success advertising with branded golf products.
Therefore, it’s vital for a business to first outline its target audience. Afterward, they should consider exactly what the said customer base would expect from its company, and develop the marketing campaign around that.
2. The Products Need to Be Something Special!
While marketing plays a key role in a company’s success, it isn’t everything. Quality products are what keep customers coming back for repeat business — the promotional products are just there to let them know about the real star of the show.
So, a company should first make sure what it’s selling is top-notch. For clothing brands, this usually means durable clothing made from high-quality materials. For tech businesses, that could be offering the newest and latest technology other competitors don’t have.
Be it information, style, or scarcity, a brand should always prioritise the product, and let it define the marketing!
3. Functionality Is Important!
To be fair, buying something because it looks nice is very prevalent. So companies can absolutely build their marketing campaign around decorative knick-knacks. But they should ask one very important question first — are customers going to keep those knick-knacks?
Most Brits already have countless useless items taking up space in their homes. Consequently, another useless promotional product is going to be the first thing that gets tossed in the next spring cleaning.
This is why it’s always preferable to choose functional items. Surveys reveal that customers are far more likely to keep a branded item if it has a practical application in their everyday lives.
Items such as custom totes, notepads, hats, or water bottles have a much longer shelf life than a basic flyer. Consequently, companies looking for continuous promotion in the years to come should always consider the functionality of their branded items.
4. Take Advantage of Every Media Outlet
When choosing traditional promotional products, a lot of companies forsake other advertising outlets. This is a mistake.
As of 2022, there are a staggering 45 million active social media users in the UK alone. That’s a lot of potential customers a company can reel in with just a single post. So, companies should use these platforms together with their promotional items to spotlight their brand.
For instance, they could post news and updates about potential giveaways. Once they’ve handed out the products, they could do what’s in the industry known as ‘calls to action’ — where they ask customers to interact with their social media pages, follow, comment and like.
Lastly, they could ask the customers themselves to advertise the brand. To put it simply, the goal is to get them to make posts, reviews, and selfies about the products.
It’s practically a form of free advertisement that could net companies even more customers!
Related content:
Choosing the Best Promotional Products: What You Need to Know
To Sum Up
Advertising can be a tricky game in today’s digital age. With so many flashy ads making waves on social media, going old school seems like the only way to stand out. However, promotional products alone don’t guarantee success.
Companies also need to be careful how they use them. With a little effort, and four marketing tips, they can capitalise on this simple form of advertisement to achieve unparalleled success!
You may also like:
Get Ahead of Competitors with These Unique Branded Products
View our list of branded merchandise best-sellers if you haven’t yet. In case you want to know more, you may contact GoPromotional at 0800 0148 970 or simply email us today. Let’s start your newest marketing journey in style!
