When the Covid-19 pandemic hit, the world as we knew it changed forever. No matter how much everyone talked about ‘returning to normal’, we had to accept that the concept of normal doesn’t have the same meaning anymore.
The unprecedented changes the world went through only continued in the next few years after the pandemic was declared. Brands have had to adjust to the new circumstances every time, all in hopes of retaining their customers and sales.
However, there was one factor that remained unchanged, no matter what the world went through: marketing. Without further ado, here is why good promotion can make any difficult times better and how you can use it to increase your brand awareness to unimaginable heights.
1. Trust Is Everything
When everything around them is uncertain, people like to have some stability. Thus, they often turn to brands they know and have already bought from before. Doing so makes them feel safe and cared for, which is important in times of turmoil.
However, if you want people to turn to you in their times of need, you have to remind them that you’re there. Luckily, nothing is easier. All you have to do is send them promo items that will renew their trust in you and show them you’re always there to see to their needs.
Therefore, marketing can make sure you don’t lose revenue, no matter how dire things get in the outside world. Your customers will always have your back, as long as you show them that you have theirs.
2. People Consume Marketing More Than Ever
Although the Covid-19 pandemic is slowly fading into history, it has irrevocably changed the corporate world. Namely, many people still choose to work from home, as they aren’t comfortable with returning to the office full-time just yet.
In other words, people are still spending more time at home than ever before. This fact means that they also have more time to consume media, be it via the internet or in physical form. By extension, this media also includes marketing.
Thus, the chances of reaching your target audience through marketing are higher than ever. Whether you choose to do so through direct mail campaigns or social media ads is all up to you. As long as you make sure to remind them of your brand, anything goes.
For example, you can send them a work-from-home package, including some custom stationery, office essentials, a nice mug, etc. On the other hand, it is also a good idea to share tips for working from home on your social media, either through Instagram stories or via a live.
3. Marketing Is a Long-Term Investment
With inflation rates increasing day by day, it is difficult to plan budgets and make any big investments. That is especially the case if you run a small business. However, this financial uncertainty doesn’t mean that you should abandon investing in marketing altogether.
In fact, investing in marketing is one of the best decisions you can make. Putting your logo on different products and handing them out to customers ensures you’ll get new impressions for a long time in the future. And the best thing is, you will only have to pay for it once.
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Get Through the Tough Times With the Help of Marketing
Staying connected with your target audience is pivotal for surviving the ever-changing reality we live in. To do that, you must invest in marketing, and that includes sending or handing out promo products.
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Luckily, GoPromotional is here to help you. Together, we will come up with a promo campaign that will suit your customers and your budget. You may browse our full collection of new products if you’re looking for some inspiration. Give us a call at 0800 0148 970 or simply email us today. We are waiting for your call!
