Over the past few years, the printing industry has evolved to unprecedented levels. With impressive technological advancements, printing on all sorts of materials and products is now possible. As a result, the number of companies engaging in promotional printing has also increased.
However, finding a reliable supplier that aligns with your specific needs and goals made it much harder. Fortunately, we’re here to lend you a hand. In this article, we’ll discuss five important aspects you need to consider when looking for a printing company. So grab a pen and paper and be ready to discover your next promotional printing supplier!
1. Customer Service
As noted earlier, the printing industry has expanded, offering more services than ever before. But that doesn’t really apply to customer service. In fact, most companies are steering away from personalised support, as most have switched to a self-service, automated business model. What these companies don’t account for is that modern print projects are quite complex and require professional knowledge that not every client has.
Therefore, we advise you to choose a printing company that still offers personal customer service. After all, don’t you want your concerns and questions to be addressed in a quick and professional manner? Sure, you might have to pay extra for these services, but they are 100% worth it, especially if you want a fruitful and long-term collaboration with a printing company.
2. Experience
Like in most industries, a company’s longevity is a good indicator of the quality of its services. If a brand has been successful for decades like GoPromotional, you can be sure that it’ll have the expertise to manage your printing projects effectively. That’s because the longer a company has been around, the more likely they are to understand your needs, as they might have come across similar projects and requests.
In contrast, low-quality and unreliable printing companies rarely survive more than one or two years. And even if they are still around after more than a year, their reviews are usually overwhelmingly negative. Therefore, you should choose brands with an established reputation and vast experience.
3. Value
Let’s be honest — everyone wants premium printing services at affordable prices. As a matter of fact, prices can be the deciding factor when it comes to hiring a company. However, apart from a fair price, professional printers can offer extra value through their services.
For instance, they might assign a dedicated employee to manage your project from start to finish. This will reduce the risk of delays and mistakes and will also ensure the high quality of the end product. Other extra services might include folding, embossing, laminating, variable data printing, die-cutting, and even mailing services.
Some companies can make themselves more appealing by being accommodating, listening to your needs, being available for questions and providing accurate quotes. That’s why you should consider all the services and additional features that a company offers before declining it due to its steep prices.
4. Capabilities
A premium printing company will constantly invest into its machinery, and expand its services and capabilities. On the other hand, businesses with minimal equipment will have significant limitations on the types of projects that they can take on.
Of course, you’ll want to hire a company that has all the capabilities, whether they are related to equipment or experience, to bring your dream project to reality. But, besides machinery, you should also consider the range of coatings, paper, binding styles, and all other factors that go into the quality of your promotional product.
Finally, one of the most important features of printing companies is their versatility. By being able to produce multiple types of products and provide all sorts of services, businesses can offer choices. And, the more freedom you have in designing your ideal product, the more likely you are to actually end up with a reliable promotional item.
5. Initiative
We believe that you should avoid printing companies that aren’t willing to offer advice or recommendations. Ideally, you want to work with a professional that can look at your existing designs and give feedback based on their expertise. Once both parties have a similar understanding of the project’s goals and specifications, you’ll be able to continue forward with confidence.
It’s important to mention that you shouldn’t be afraid to ask follow-up questions. A reliable printer will be eager to answer any questions and offer solutions that could help you achieve your objectives more efficiently.
For example, they will make thoughtful suggestions on ways you can save money or improve the appearance of your product. Thus, it’s clear that the willingness to take the initiative and engage with your brand is what separates a premium printing company from a subpar one.
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Final Thoughts
Ultimately, finding a reliable printing company might feel a bit overwhelming, especially if it’s your first time doing it. However, with a bit of research, you’ll come across high-quality businesses that offer great value for your money. So don’t get discouraged; just use the previously mentioned factors, and you’ll soon enjoy the services of a premium printing company!
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If you need even more info about finding the right printing company or any other related subject, we are here for you. You may also browse our well-printed bestsellers here. Give us a call at 0800 0148 970 or simply email us today.
