Although it might seem simple, picking the best promo items for your marketing campaign can be a real nightmare. You need to consider several factors, and missing even one of them can result in less than satisfactory results.
Luckily, we are here to help prevent that. Follow along to see what you need to think about when picking promo items for your brand.
Research Is Important
Firstly, you have to follow industry trends. In other words, you need to do a lot of research into what your competition is handing out and how their own marketing products are performing.
This information can help you make smart decisions for your own company. For one, you will know which items are the most sought-after. But even more importantly, you will know what you need to purchase and distribute to stand out from your competitors.
When selecting your merch, it is also important not to follow trends too closely. If you do the same as everyone else, proving that you are different will be quite tricky. So, try to find a middle ground where you hand out items that people will find useful but that not many other brands are using as well.
Don’t Be Scared to Be Bold
When it comes to promo items, you have to be as creative as possible. While just sticking your logo to a bunch of products can be enough, you will have much better results if you put some thought and effort into their design.
For most promo items — including stationery, drinkware, and apparel — you will have quite a wide printing area to work with. Thus, besides your logo, you might also be able to include an image, a drawing, a message, or anything else that you can think of.
The more intricate and unique your design is, the better it will perform with your audience. So, it is important to dedicate a lot of time into coming up with the perfect combination.
If you have no prior experience with design, worry not. You can hire a professional graphic designer who will bring your vision to life. On the other hand, you can also let your printing partner advise you on your merch and tinker with your idea until the design is to your liking. Either way, your customers will be able to see that a lot of thought went into their gifts, making them appreciate your effort all the more.
Think of Your Audience
It is easy to lose sight of your main goal when designing and choosing your promo items. For this reason, it is essential to remind yourself that you want to impress your audience and give them something they will love and use every day.
In other words, your every move and idea should be aimed at making your target demographic happy. What do they like? Should your promo items be more colourful or minimalistic? Do you need to focus on practicality and functionality, or is aesthetic appeal more pivotal?
Answering questions like these will help you design the perfect merch for your target audience. In addition, taking into account information such as your customers’ ages, professions, and backgrounds can also be helpful.
For example, those over 50 prefer gifts that will make their lives more comfortable. Good examples include custom drinkware, blankets, candles, and so on. However, younger generations appreciate gadgets and apparel more, so you would need a different approach to appeal to them.
Related content:
The Impact Free Promotional Items Have On Business Growth
Do You Need Help With Your Branded Merch?
If you need branded products for your next promo campaign, GoPromotional is here to help. We have years of experience in the marketing industry, and we know all the tips and tricks necessary to make your brand stand out in all the best ways.
You may also like:
Promo Travel Essentials: 5 Items You Have to Include in Your Campaign
As always, we are here to answer any questions you may have. You may also opt to view our individually named products for more personalised gifts. Contact us to talk through your ideas. Together, we’ll make sure your chosen promo items fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
