If you take a look at your marketing success, you might notice some discrepancies. For example, your email marketing campaigns might have an open rate of 20%. On the other hand, direct mail campaigns will probably be a bit more successful, stabilising at about 60%.
However, there is one instance where your open rate will be flawless every single time. Namely, it is the moment your target audience dives into a package they’ve been waiting for.
In other words, putting marketing inserts into the parcels you send to your online shoppers can make a big difference when it comes to your brand awareness. This practice is nothing new, and many businesses use it to spread the word about their socials, special offers, or best-selling products. In-package marketing has become especially popular in the wake of the Covid-19 pandemic when online ordering and home deliveries have become the norm.
But what is it exactly that makes in-package marketing so effective? And how can you use it to help your business thrive? Read on to find out!
Why In-Package Inserts Should Become Your New Go-To Promo Items
Here’s why you should consider creating your own in-package inserts as soon as possible.
You Get to Engage With a Captive Audience
When you send your audience an email or slip a leaflet under their door, they won’t be as likely to open or read it. After all, most people find such practices invasive or annoying, and they usually disregard them immediately.
However, the same isn’t the case for leaflets hidden in packages that people are already expecting. Namely, customers are usually excited about their package and can’t wait to see what’s inside — and that includes your leaflet! In this case, you are not disturbing their busy day with an email or call, so they won’t get annoyed with a little extra promo.
If you catch customers in a good mood like that, they’ll be more likely to pay attention to your ads. In other words, they are a captive audience that you can easily win over if you play your cards right and create catchy and attractive ads. That is why you also need to choose what you put on the leaflets carefully. You’ll have the most luck with messages that are short, effective, and personalised to the recipient.
Unboxings Are Memorable Experiences
If you spend a lot of time on YouTube or TikTok, you have probably noticed that both platforms are swarming with unboxing videos. In this type of content, people film themselves opening packages and showing their followers what’s inside.
Judging by the popularity of these videos, it is easy to conclude that the unboxing experience is essential to many people. That is why big companies — including Apple and Amazon — put so much effort into their packaging.
When people slowly open up a product they love and want, they tend to remember that experience fondly. In other words, they form a special connection with the product and, by extension, the brand. When you throw a powerful and attractive personalised leaflet into the mix, you ensure that this connection will be deep and meaningful.
Thus, a promo leaflet can truly make or break the entire experience. If it’s not personalised to your target audience’s taste, it will miss its mark completely. Moreover, if it’s bland and boring, people simply won’t remember it.
But if you pay attention to every single customer and make sure they feel appreciated by you, the outcome will be different. They will think of your brand as reliable, caring, and unique.
To make that happen, make sure your leaflet includes some — if not all — of the following.
- A thank you note personalised to the recipient,
- Information about their purchase (has it helped a charity or contributed to saving the environment in some way?),
- A light-hearted message that shows off your brand’s image and personality and will make people smile,
- A promotional item they can use in their daily life such as a printed pen, tote bag, notebook, or T-shirt.
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Added Value Is Important
If you have a store but you also allow your customers to buy from your website, you must strive to ensure they all have a similar experience. In other words, you should offer them the same level of care and service.
Thus, you can include helpful info on the leaflet as well. Maybe you can write tips about storing or cleaning the product the customer bought. Alternatively, you could give people ideas about innovative uses for a particular product. Either way, they will feel like you are going out of your way to make their experience better.
Besides these tips and tricks, your leaflets should also include some contact info people can use. That includes links to your social media, email, website, or any other way that people can reach you.
By ensuring your leaflets have added value, you will guarantee that everyone gets something from them. Your customers will get some great tips for using their product, as well as a nice message and your gratitude. All of that will encourage them to buy from you again.
On the other hand, you will have a chance to promote your brand further, ask for reviews, and so on. Thus, added value can help elevate your leaflets and make your promo campaign much more impactful.
Are You Ready to Make the Best Leaflets for Your Customers?
If your parcels are ready for dispatch but you need leaflets to make them complete, GoPromotional can help you. We’ve been supplying creative and attractive in-package leaflets for all types of businesses for years. Therefore, we have the experience and means necessary to ensure your customers only get the best service.
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Out of fresh ideas? See our new products. If you have any more questions about in-package marketing, you can contact GoPromotional. You may call us at 0800 0148 970 or simply email us today. We have been in the business for years and know the ins and outs of the industry better than anyone. Give us a call, and let’s talk about all things marketing!
