A brand identity prism is a tool that can help you build an effective and attractive brand. Before you can use this tool, however, you need to understand what it means to have an effective brand identity and why it’s essential to have one in the first place.
In today’s article, we’ll discuss everything about the brand identity prism and how you can apply it to your marketing campaign in order to create a successful product or service line and improve overall business productivity.
What is Kapferer Brand Identity Prism?
The Kapferer Brand Identity Prism is an essential tool for any company that wants to build a strong, powerful brand. It outlines the key points of identity that are necessary for any company in order to stand out from their competitors and ensure long-term success. These key points include aspects such as Values, Beliefs, Personality, Symbols, and Signals.
The two most important parts of the prism are the Values and Beliefs sections. These sections outline what the core of your business is, whether it’s quality or social responsibility, and serve as guiding principles for all decisions made about your brand identity going forward.
Why is it Important?
A brand identity prism is the perfect visual representation of your company’s personality. It’s an all-encompassing image that represents how customers perceive your brand.
A strong, cohesive brand identity will help you define and market your business as well as establish its credibility among prospective customers. Therefore, it’s important to know what your brand represents before you get started.
A great way to figure out what your brand identity should be is by using the Kapferer brand identity prism, which helps illustrate how consumers identify with different brands and the traits that they value in those brands.
How to Build a Brand Identity Prism
There are many ways to create a brand identity prism. One of the most common methods is by using the Kapferer brand identity prism. This process consists of six parts, which include the following:
- Values and beliefs
- Personality
- Essence
- Touchpoint
- Needs
- Corporate values and goals
Once you have established these six aspects, you can begin creating your own brand identity prism as an example for other companies or brands to follow as well! You will find that the Kapferer brand identity prism will help you identify your company’s true north and ensure that all decisions made about a company’s image stay true to this core set of values and beliefs.
You may also want to use prism marketing techniques such as personas and scenario-based marketing campaigns in order to provide more clarity on what each touchpoint entails.
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The Dos And Don’ts of Building a Brand Identity
Examples of Successful Brand Identity Prisms
- Coca-Cola’s brand identity prism is an example of how they have remained relevant throughout the decades. It has been around since 1886 and continues to be one of the most recognisable brands in the world. The logo, colors, and wording are all identifiable as belonging to Coca-Cola and no other company. This also goes for their iconic bottle shape which is instantly recognizable as well. Coca-Cola was able to achieve this through careful planning of their brand identity prism so that it would remain strong over time without being too out of touch with current trends.
- Another successful example is McDonald’s who has built their brand identity prism on consistency, reliability, and affordability for their customers. They are always seen as good value and the products available at any location across the globe will be very similar from store to store.
Even though there may not be many varieties in what you can order at any given McDonalds, people know that what they’re getting will be reliable and reasonably priced. They’ve managed to maintain this by using colour schemes that represent certain qualities associated with their product (i.e., yellow represents friendliness) and sticking to those same colour schemes across locations globally even though local cultural norms may differ elsewhere (they use red, white, and blue in China).
Conclusion
Brand identity prism is an essential tool for any company looking to strengthen their brand. This prism is designed to help you identify your business’ strengths, weaknesses, opportunities and threats, and ultimately helps you define the purpose of your company.
As with any task, it’s important that this process be thorough and well-planned. Once completed, the prism will act as an excellent roadmap which will allow you to make strategic decisions when it comes time to build or strengthen your brand.
There are many benefits that come with using the prism method of building a strong brand; some of which are increased visibility in the marketplace, increased trustworthiness among consumers, and greater loyalty between employees.
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Broadcast Your Brand Identity With Customised Speakers
The basics of brand identity prism are in the sections above. However, if you want to find out even more, you can give us a call at 0800 0148 970 or simply email us today. We can talk about any topic related to brand identity and help you find your way around it all.
If you want to boost your brand identity, you may also choose to do so by providing your customers and clients with promotional products. We have a vast collection ranging from customisable pens, notebooks, and mugs to personalised T-shirts, tech gadgets, and novelties.
