Nowadays, personalised tote bags are some of the most commonly used promo items out there. Businesses personalise and give them away to their customers and employees, regardless of the industry they belong to.
It is easy to see why totes enjoy so much popularity in marketing. For one, they are affordable, practical, and always in demand. Furthermore, they offer you endless branding possibilities, allowing you to present your company in the best way possible.
If you want to use the vast promo appeal of these bags, read on. Here’s a list of their benefits that you simply must take advantage of.
1. Highly Customisable
Totes are so popular and beloved because they come in different sizes, shapes, and materials. You can pick models that fit your budget, creative vision, and overall target audience’s needs.
Moreover, you also have a lot of branding area to work with. Thus, you can personalise the bags with your logo, unique message, drawing or picture, or anything else you want.
As with all promo items, it is essential to think of what your audience would love most. If you create something they’ll find irresistible, your return on investment will be high for years to come.
2. An Emphasis on Eco-Friendliness
At present, the climate crisis is quickly getting out of hand. Pollution is at an all-time high, yet the production and use of plastic don’t seem to be slowing down. In such circumstances, it is usually up to the ordinary man to bring about change.
In order to reduce plastic use, most people have started using reusable shopping bags. Apart from being eco-friendly, this decision is also great for one’s budget. After all, why spend money on plastic bags on each shopping trip when you can carry your own bag every time?
Thus, investing in custom tote bags will help you show your business in a sustainable light. By doing your part to save the planet, you will attract new audiences, present yourself in a good light, and increase your brand awareness.
3. Long-Lasting Promotion
The best promo items are always those that last a long time. If you distribute something that lasts for years, your logo will be getting new impressions all the while. In the meantime, you can invest in other marketing endeavours.
When it comes to longevity, few items can compare to totes. If you opt for quality materials, these bags can last for up to 5 years, meaning that your return on investment will be at an all-time high.
4. Practicality for the Win
For people to actually keep the promo items you give them, they have to be useful. Luckily, totes fit into this category perfectly, as most people use them every day or at least a few times a week.
Even if people already have several bags at home, they will appreciate your gift. For the vast majority, totes are items that you can never have enough of. Thus, you cannot go wrong with them, no matter which industry you belong to.
5. Suitable for Bulk Purchases
Most businesses purchase promo items in bulk because it is easier on their budgets. However, this practice might be problematic for items that spoil easily or don’t have a long shelf life.
Luckily, totes are nothing like that. Thus, you can buy in bulk now and distribute some of them years later. The totes will still be in pristine condition and, if you play your cards right, their appearance will also remain timeless.
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Give GoPromotional a Call
Are you ready to make tote bags the stars of your next promo campaign? In that case, give us a call. Our selection of bags is vast, and we can help you fit them into your budget. Contact us, and let’s talk about all things bags!
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen tote bags fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today. If you’re looking for something different, check out our full collection of promo bags which includes backpacks, sports bags, and travel bags. We are sure that you will find what you’re looking for!
