On a list of the top ten cutest hats, beanies regularly take the first place. This absolutely brilliant accessory is casual, stylish, and irresistibly comfortable. Plus, it keeps the head warm and dry in rainy British weather
However, beanies have one more secret advantage people frequently overlook—they’re excellent promotional products! Companies can print their logo on the front and disperse them at corporate events to raise brand awareness in style. But more than that, they can use them to appeal to customers on a personal level.
Personalised beanies not only look good, but they are also perfect for everyday, casual wear, especially on cold, rainy days. Consequently, they are accessories customers will love and cherish, along with the brand that gifted them!
Top 3 Reasons to Invest in Branded Beanies
Recent research suggests that branded accessories are one of the top ten promotional items brands use to raise awareness. Not only that, but the study found that they’re extremely effective! Around 80% of people who own branded clothing tend to keep it for longer than a year.
Beanies fall under this category. What’s more, they come with many distinct advantages that make them the prime choice for the next big promo campaign.
1. Unique
Everyone has a promotional T-shirt or two in their wardrobe. But a promotional beanie? Now that’s an item that companies don’t give out often. As a result, they’re a fantastic way brands can stand out from the competition. They can hand them out at trade shows and giveaways to customers and business partners alike.
They’re an especially welcome sight during autumn and winter promotions where everyone will be scrambling to get something warm to cover their heads. Sports-related campaigns are also great for promotional beanies since brands can easily add different team colors or logos to their accessories to appeal to fans!
2. Affordable
Traditional ad campaigns look impressive. A catchy ten-second jingle can do wonders at giving a brand instant recognition. However, their biggest downside is their price. As short as these ads are, they aren’t cheap to produce. This can be an issue for up-and-coming brands who don’t have the funds to splurge on an elaborate marketing campaign.
Fortunately, they don’t have to. Promotional beanies like the Liberty Beanie Hats are just as effective at driving sales while also costing much less in comparison. One beanie goes for just £2.51. That amount is already very affordable, but brands can get them for even less money, especially if they purchase them from wholesale retailers like GoPromotional.
Plus, beanies have one thing traditional ads don’t have: durability. A ten-second ad will end eventually, and if it’s not memorable, customers will instantly forget about it. In contrast, a customer may keep the beanie for years. This, in turn, raises brand awareness long after the campaign has officially ended.
3. Easy to Customise
The biggest advantage of promotional beanies is, of course, style! They can come in a wide range of shapes and sizes. Manufacturers can also sew them from different materials, like cotton, poly-cotton blends, or wool. In short, they can appeal to everyone’s tastes and personal style.
Even better, brands can easily customise them to reflect their company’s image. For instance, the front offers a sizable branding area for a well-placed logo or other company information. Next, brands can take advantage of the sides to add some stunning prints and patterns to maximise visibility. Lastly, companies can choose a wide array of colours to make sure everyone has their favourite promotional beanie.
Related content:
Promote Your Brand in Style With Custom Printed Beanies
Key Takeaways
Promotional T-shirts may be everywhere, but branded beanies certainly aren’t! This cute piece of headgear is the perfect accessory to wear during chilly winter months. Likewise, it’s a fun and peculiar way to advertise a brand.
They’re a high-visibility item that is super easy to customize. Brands can buy them at just a fraction of the cost of a traditional ad campaign and distribute them at all types of events. But, most importantly, they’re durable. People are more likely to wear cute promotional beanies for years on end. Thus, they can secure brands’ long-term exposure that doesn’t stop when the campaign is done!
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Go over our vast collection of corporate branded apparel including t-shirts, hoodies, and jackets, and choose the ones you like best. Then, contact us at 0800 0148 970 or simply email us today — your way to seamless marketing is just a call away!
