In the UK, printed reusable cotton bags are the most commonly used promo items for businesses in all industries. These products have a universal appeal, as they are affordable, useful, eco-friendly, and incredibly easy to personalise.
If you want to see whether these bags can work for your brand too, follow along. You can find all the important information and benefits in this guide.
A Good Way to Showcase Your Brand
Nowadays, many brands use their eco-friendly promo items to showcase the company’s identity and values to everyone around them. To that end, they choose items that are equally sturdy and pretty, sending a clear message of competence and integrity to those they wish to impress.
Using cotton bags in this manner is a smart choice, especially when you take into account their sustainable nature. They can incentivise your customers to go green and reduce their plastic use. In today’s day and age, such a move is incredibly important because it can help slow down the climate crisis.
In addition, bags can help you establish your brand as a sustainable business that puts the planet first. Such a reputation can expose you to new audiences and demographics, elevating you from your competitors.
To achieve all of this, you need to choose durable bags made of premium cotton such as the Somerhill Natural Cotton Shopper. Such models will last a long time and help people from positive associations with your brand.
High Visibility
Another advantage of cotton bags is their incredible visibility. When people carry them as they shop or run errands, those they meet will notice the bags and the logo printed on them.
This fact gives bags an advantage over other promo items, especially clothes. Namely, a T-shirt or a hoodie can be hidden under a jacket, but a bag is always visible. In addition, the visibility does not depend on the weather or any other external conditions.
If you want to ensure that those who see your logo truly remember it, you have to make your bags pretty and memorable. Don’t hesitate to hire a professional graphic designer, as they can help your vision come to life.
Practical and Useful
As you probably already know, there are endless possibilities when it comes to choosing promo items for your brand. However, only those that have everyday uses are successful.
For example, you can put a lot of time, effort, and money into some printed brochures. However, they will eventually end up in the bin, no matter how pretty and informative they might be.
On the other hand, an aesthetically pleasing cotton bag with a catchy design will surely be used over and over again. Namely, people will carry it with them as they shop or just go for a walk around town. Thus, it is a much smarter investment, and it will be bringing you new impressions for years.
Affordable and Fitting for All Events
The affordability of cotton bags is, perhaps, their biggest advantage. Brand owners love choosing them because they can fit into any budget, especially if you buy them in bulk.
The bags also make great gifts on all occasions. You can give some away at your store after every purchase. Alternatively, you can use the bags to store other promo items, creating a bundle you can gift to people at different events.
Related content:
Are Printed Cotton Bags Truly Sustainable and Safe?
Are You Ready to Order Your Cotton Bags?
At GoPromotional, we offer you a wide range of cotton bags that you can personalise to your heart’s content. You can choose the style, colour, and design, ensuring that the final products fit your brand’s identity perfectly.
Give us a call if you want to discuss your order or if you need help planning your newest promo campaign. Together, we can make sure it is your most successful endeavour yet!
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The Benefits of Personalised Tote Bags for Your Apparel Business
Go over our vast collection of logo branded bags including hessian bags, foldable shoppers, and paper bags. Then, contact us at 0800 0148 970 or simply email us today — your way to seamless marketing is just a call away!
