For a promotional campaign to be successful and impactful, it has to be connected to people’s everyday lives. In other words, you need to give them the exact promo products that they need at a particular point in time.
For example, mittens and beanies are the most beloved promo gifts during winter. On the other hand, the items everyone will be looking for the most during autumn and spring are printed umbrellas. The rainy season always brings a jump in umbrella sales, and it is a stat you must take advantage of.
If you want to personalise umbrellas with your logo and give them away to your customers and employees, read on. Here’s how you can make these excellent promo items work for you.
Useful Gifts
The most effective marketing products are always useful and practical. In that regard, umbrellas are some of the best options you can go for. Namely, they protect people from the rain and can be easily carried around everywhere.
When you give your customers something that they can use every day, you ensure that your brand stays on their minds for long stretches of time. Every time they spot your logo, they will be reminded of your company.
In addition, they will start associating you with helpfulness and reliability, making them more likely to choose your company again in the future. That, in turn, will help you form a deeper connection with them.
To ensure that people truly appreciate your gifts, you have to give them quality products like the Classic Automatic Woodstick Umbrella. In this case, quality trumps quantity, meaning that it is better to buy fewer umbrellas but have them be durable and high-quality.
Quality is important because the umbrellas are your brand ambassadors. Thus, if they are easily breakable and cheap, people will think your other products are as well. So, spend a little more on premium products, and your investment will definitely pay off.
Suitable for Every Budget and Occasion
Every business owner knows how difficult budgeting can be. Oftentimes, there isn’t much left for marketing after all other expenses are taken care of. In such cases, promo campaigns are usually smaller and not too effective.
Well, that can change. Even if you don’t have too much money to spend, promo budget umbrellas will still be able to fit into your budget. You can buy in bulk or even just a few models at a time. Then, you can buy more once you have some money to spare again.
Since umbrellas are so durable and visible, they will last a long time and expose your logo to new audiences all the whole. So, your investment will keep paying off years into the future, which isn’t the case with internet ads.
If you cannot afford to give the umbrellas away, you can also sell them. You can offer them to customers with a discount, and they will gladly add one to their purchase cart once autumn begins. So, make sure you time the products right, and you will make enough profit to cover your investment.
However, if you do want to give umbrellas away, promo events are the perfect occasion to do so. Offer an umbrella to everyone who stops by your booth during a trade show, and you will ensure they leave the event with fond memories of your brand.
Related content:
How to Make the Most Out of Corporate Umbrellas
Order Your Umbrellas on Time
Ordering the right items at the right time is essential for a successful promo campaign. To make this autumn the safest and best one yet, you should order your promo umbrellas soon.
GoPromotonal’s selection of umbrellas will surely have something for you, so don’t hesitate to give us a call. Let’s work together to make your next promo effort a resounding success.
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Looking for something different? Browse our full range of personalised outdoor products and if for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of umbrellas with some custom sunglasses or even some personalised golf items which are sure to be well received by customers and employees alike!
