Though saying that your brand is the heart of your business sounds like a silly metaphor, it rings true for companies that know how crucial it is for their marketing strategies to be in sync with their brands. If the strategy is good enough, it allows the brand to position itself well on the market, not to mention that it helps your business stand out among a sea of competitors!
That said, advertising can take many forms, with some businesses not really seeing the value in investing in promotional products. We’re here to tell you why they ought to be your preferred medium in the upcoming period — and how branded magnets, in particular, could help push all your business plans into fruition!
Why Printed Magnets Can Be the Superstars of Your Campaign
Many of us only see magnets as holiday souvenirs or trinkets. However, businesses have long been using them to keep their brands relevant in the eyes of both their current and potential customers.
A well-branded magnet can, of course, do everything most magnets do. It keeps paper up, serves as a reminder, or even acts as décor. Most importantly, though, promotional magnets function as visual brand reminders that keep your logo vivid in the minds of your audience — for as long as they stay in use!
Guaranteed Long-Lasting Promotion
The great thing about magnets is that they have a rather long shelf life if we were to compare them to other promotional items. Naturally, this is a huge advantage for any business, especially when you consider how cost-effective magnets are.
Fridge magnets, for example, remain on fridges and other appliances. Each glance at the magnets counts as repetitive advertising for your brand. Thus, the cost-per-impression is truly impressive here, as it can go as low as a single penny.
100% Customisable
Another benefit is that magnets are highly customisable. Don’t believe us? Consider the most beautiful ones you have in your kitchen right now, and pinpoint the exact features that make them so impressive.
You can clearly showcase your brand’s message with a magnet as you can customise its shape, colour, style, and size any way you want. As a result, there’s hardly a better product to go for if you want it to truly reflect your brand and what you stand for. You can make it your own at a fraction of the cost of some more elaborate promos!
Easy to Distribute
Finally, we shouldn’t underestimate the fact that magnets are small enough to distribute at any event you have in mind. They’re lightweight but always practical, so handing them out at conferences and trade shows should be a real breeze.
Better yet, since they’re 100% customisable, you can assign them other jobs as well. Imagine designing your branded magnets as business cards. Soon enough, appliances across the country may display your logo and company details. Consequently, they should continue generating new impressions long after the distribution ends!
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Giving Away Your Custom Magnets
And on that note, you’re probably wondering how you should be distributing your magnets to maximise their potential. Luckily, there are so many ideas to consider, including:
- Giving them away at various events, like job fairs, trade shows, parties, parades, etc.
- Sending them via mail.
- Gifting them to new employees alongside orientation packages.
- Offering them for free at the register.
What Kinds of Magnets Should You Go For?
At GoPromotional, you’re spoiled for choice when it comes to magnets. In our selection, you can opt for one of our many colourful fridge magnets or perhaps go for some more innovative options, like our promotional magnetic bookmarks.
Impressing your audience should be top of mind, so consider other options too, like magnetic word games. As these ought to stay in use for the whole year, you can hope for dozens of new impressions every day in all sorts of institutions, from real estate offices to schools and universities.
Calendar magnets, on the other hand, are beyond helpful for keeping track of time, and if you pick the right design, they can also serve as marvellous décor. One of the best features, of course, is easy distribution. Whether you give them away by hand or send them via mail, they should quickly end up in the right hands and become some of the most powerful advertising mediums in your arsenal!
Another great option is the puzzle magnet, which associates your brand with having fun even in serious settings. The puzzle should keep one’s mind sharp while at work. In the meantime, the magnet itself will keep promoting your company for as long as it’s in use.
Finally, you can also consider reversible branded magnets, which essentially give you more bang for the buck. Anything that you may want to include in your brand message can easily fit on the other side, while the front can showcase your logo and company details in the best light possible.
And these reversible magnets can also be made as calendars! With both the current and the next year on your magnets, you’re looking at a whopping two full years of incredible advertising!
How to Pick the Right Branded Magnets for Your Business
Consider Your Unique Value Proposition…
No matter what kind of magnet you go for, always choose the one that can showcase your unique value proposition. A strong CTA will have a greater effect if it’s clearly stated on a useful promo. Perhaps you want people to get in touch with your business. Say it clearly on the magnet, then, and offer some sort of incentive for them to make the first move!
…And Match the Design to Your Brand’s Personality
As your brand is the heart of your business, you want your target audience to recognise it in your promos. Therefore, even if some magnets sound ideal, you must consider what they say about your brand — and whether they align with your image. Remember that the magnets should convey a cohesive message that is “on brand” with what your business stands for!
Ponder the Magnets’ Functionality…
It may seem like all magnets work the same way, but that’s just an illusion. Strength and thickness, for instance, can make or break your whole campaign if you make all the wrong decisions!
Some 20 ml magnets may be ideal as promos, but if you want them to be strong enough to hold paper up, you may need to spend more money on stronger options. And yet, you must think about how you will distribute your magnets. Direct mail can get expensive if you choose heavier ones, making you miss out on a good return on investment!
…But Be as Creative as Possible!
That said, we don’t want to discourage you from letting your creativity flow. Your branded magnets must impress your target audience, so the better they look, the higher the chance of that happening!
Of course, not every business will go for a puzzle magnet if it simply doesn’t suit its brand. Some may prefer sleek magnets that easily attach themselves to appliances and look more like décor than a clever ad.
Still, it might pay off to think more about the design and even come up with a signature shape that you can use in future campaigns too. Match the shape, size, and colours to your logo, industry, and even to the very message you want to convey. The magnets will stand out if you remain true to your brand’s values and personality. After all, that’s what will help your target audience instantly recognise your fantastic freebies!
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Check out our full collection of promotional novelties which includes badges, ribbons, and stress balls. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
