Technology has become such an intrinsic part of both work and everyday life. It’s hard to imagine a time when people didn’t rely on laptops, tablets, and cellphones to complete their daily tasks. However, this is exactly how companies used to operate — professionals wrote down everything by hand using pens and written diaries.
With electronic notes having lessened the need for physical notetaking, actual pens seemed to have lost their former popularity. However, tech whizzes have come up with a solution to give the good old pen a modern upgrade. Enter stylus pens. These simple yet stellar writing assistants are the ultimate way for busy professionals to quickly take notes on their touchpads. Plus, branded stylus pens make for excellent promotional items.
Countless companies include them in their promotional campaigns as part of their attempts to modernise. They’re simple, affordable, but most importantly, highly appealing to anyone who relies on touch screens to conduct business. But most importantly, they help brands boost their image and bring their business into the 21st century.
How to Spell Brand Awareness With Custom Stylus Pens
Since the internet is a constant fixture in many people’s lives, many brands are turning to digital marketing to get their names in the public eye. However, as impressive as 10-second ads are, they don’t have a lot of staying power. Research suggests that customers are far more likely to remember and appreciate a brand if it gifts them something practical they can use in their everyday life.
And there is nothing more practical than stylus pens. This unique writing assistant is an incredibly convenient way to quickly type out notes on a touchscreen while on the go. Plus, it’s easy to customise the pens so that they can match your needs and increase brand awareness tenfold.
1. Useful
Stylus pens like GoPromotional’s Contour Extra Stylus Pens and City Metallic Stylus Pens are promotional powerhouses because they’re, first and foremost, functional. Manufacturers make them using a combination of high-quality metal and plastic. The tip is outfitted with a rubber attachment, which is perfect for writing on touch screen devices.
Touch screens are very sensitive. Perspiration, dirt, and lint can make the screen unresponsive to touch. Therefore, using a pen with a rubber attachment to type is often easier than relying on fingertips alone. Plus, it’s much more hygienic. Health experts say that touch screens are one of the dirtiest objects people come in contact with on a daily basis. So avoiding touching them as much as possible is the safest option, especially with the pandemic. As a bonus, it also saves users time on having to constantly wipe their screens with rubbing alcohol.
2. Easy to Custom Design
When compared to billboards or posters, a printed pen is tiny. These digital writing assistants are very inconspicuous and offer little branding area for a company logo. However, their simplicity actually works in their favour.
It’s a well-known fact that many people don’t appreciate flashy, over-the-top marketing. Research suggests that intrusive pop-up ads can put people off a brand and make them develop a more negative perception of its business. This is why using small, inconspicuous tools works better for promoting brand awareness.
The stylus pen’s neck offers just enough space for a well-designed logo. To increase their visibility, companies can order pens in a variety of eye-catching colours and sleek designs. While this still won’t make the pen stand out quite like a company name on a giant billboard, it will still remind customers of the business, every time they pull out the stylus to do some writing.
3. Good Price
There’s no denying that the biggest advantage of stylus pens is their affordability. One Contour Touch Stylus Pen goes for £0.36 a piece. If you’re looking for something even cheaper than that, you make check out the SuperSaver Touch Budget Stylus Pen which goes for £0.21. Consequently, they’re the best option for brands that don’t want to spend their entire marketing budget on fancy items.
They can bulk order the pens at a reduced cost and hand them out at large-scale trade shows. To increase their value, they can make the pens a part of a promotional bundle alongside branded bags, or tablet cases. However, a company can also hand out the pens on their own.
Nothing screams sophistication like a luxury stylus with custom engravings. Granted, these pens will cost a pretty penny. However, they can make an incredible giveaway item or present for valued business partners or employees.
Related content:
Printed Stylus Pens and Their Functionality at the Office
To Wrap Up
When it comes to good marketing, simplicity is the name of the game. And nothing is simpler than quality stylus pens. These writing assistants combine old-school writing with modern-day touchpad technology. They’re an easy, convenient way to type out messages on the go while also doing some low-key advertising. While stylus pens may not be as flashy as a giant billboard, they can still provide steady, long-term exposure, especially for brands that rely on tech to run their business.
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Promote Your Business Effectively With Branded Pens
Out of fresh ideas? See our new products. If you have any more questions about promotional products, you can contact GoPromotional. You may call us at 0800 0148 970 or simply email us today. We have been in the business for years and know the ins and outs of the industry better than anyone. Give us a call, and let’s talk about all things promotion!
