Hiring a new employee can be a pain. The interviews, the selection process, and the training period can all cost a company quite a bit of money. In fact, recent research suggests that a business will spend around £62,890 when hiring a new employee on the average UK salary. This includes hiring a recruiter to scout new candidates, training them, giving them insurance, a pension plan, and much more.
With all these added costs, it’s not surprising that so many companies avoid hiring new recruits. However, a company needs reinforcements if it wants to keep growing. So how does a brand hire new blood while also saving money? With an employee welcome pack, of course!
A welcome kit is how a brand brings a new team member on board. The package contains essential information outlining the ins and outs of the business, as well as the employee’s new role. Likewise, it can also feature some fantastic branded merchandise to help the new hire get to know the company. These items cannot only advertise the business but also integrate its new employee into their work family!
Employee Packs 101
The old saying goes that first impressions matter. This nugget of wisdom doesn’t just apply to a new employee. It also applies to the company that hired them. New arrivals want to feel like the business they’re working for values their time and labour. So, a brand welcoming them with an employee pack is definitely going to leave a positive impression.
Employee welcome packs are exactly what their name suggests — they’re a small box or goodie bag that contains various items that help an employee integrate into the company. The contents of each pack will vary from company to company. But, on average, they’ll contain several key items such as:
- A copy of the employee handbook. This usually includes company information, like the mission statement and policies. The handbook clearly outlines what the company expects of its employee and what their duties will be.
- HR forms. The HR forms can feature a copy of the employee’s contract, the benefits form, confidentiality agreement, emergency contact form, etc.
- Organisational chart. It outlines breaks and work hours.
- An employee directory. This paper usually features every employee’s phone number and email.
In addition to these necessities, the pack can also contain various useful tools such as security items that allow new hires access to the building. Companies that rely on electronics to run their business will also include laptops, iPads, and other hardware in the pack as well.
Ultimately, the exact content of the pack will depend on the brand and the kind of business it runs.
Advertising with Employee Welcome Packs
Next to essentials, employee welcome packs will sometimes feature other goodies as well, like branded stationery items and personalised corporate gifts. The stationery items include pens, pencils, notebooks, and company stickers. Personalised corporate gifts have a much more distinctive touch and can feature custom mugs, T-shirts, headphones, or golf products.
Both types of items have one thing in common—a company can easily use them to advertise! In fact, most marketing experts say they make the best promotional products for several reasons:
1. Easy to Customise
A good promotional item has one essential feature—it’s easy to customise. And when it comes to branding, stationery items and personalised gifts are every advertiser’s dream. Companies can easily add their logo, business information, and slogan on notebook covers, mugs, or T-shirts.
They can also feature a whole bunch of creative designs to make the item stand out. While this sounds like it could be expensive, it’s actually the opposite. Brands that order through wholesale retailers like GoPromotional can get amazing deals on bulk purchases of their branded welcome kits. The pack can range in price from £5.55 to £55. However, that largely depends on the items included.
So, overall, the packs still come out as an affordable way to advertise to new hires!
2. Clearly Reflect the Company Values
Promotional products often reflect a company’s values. So, giving employees branded items can help a company communicate what its business is all about. For example, printed Moleskine notebooks with glossy black covers are perfect for law firms. The colour black clearly shows that they’re a very serious and professional business.
A red and yellow custom ceramic mug would be perfect for a food company that wants to project its customer-centred policy. Either way, the proper customisation lets an employee know exactly what they can expect moving forward.
3. Earn the Employee’s Goodwill
The most underrated advantage of welcome kits is employee satisfaction! Everyone likes receiving free stuff, and new hires are no exception. Gifting them a nice personalised item is a fantastic way for a company to welcome them and set the tone for their future working relationship!
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A Comprehensive Guide in Choosing the Right Corporate Gifts
Key Takeaways
Starting a new job can be nerve-wracking. But, with an employee welcome pack, a new hire can feel more secure in their professional future. And while they settle into their new role, a company can use the packs as a vehicle for advertising.
The packs include promotional classics like mugs, T-shirts, and pencils. All these items are not only effective at raising brand awareness but also at saving the company money.
The cost of training an employee ranges into the thousands. But a £25‒£55 welcome kit can cut that cost in half, speeding up the integration process and welcoming the new hire into their corporate family.
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Looking for innovative and creative ideas for promotional products? Check out our newest branded products! GoPromotional specialises in providing cutting-edge and successful promotional solutions for your company. Our knowledgeable staff is here to help you, whether you have inquiries or need professional guidance. To learn more about the countless possibilities of promotional products, call us at 0800 0148 970 or send us an email right away. We are the ideal partner to talk about any aspect of promotion thanks to our many years of business experience!
