Thanks to cell phones, telling time has never been easier. However, just because everyone has a portable clock in their back pocket doesn’t mean that watches are obsolete. Analog watches still count as timeless items that every household or workspace should have. In fact, they’re essential for many businesses, especially the hospitality industry.
Plus, the watches make for an excellent way to practice guerrilla branding. Personalised wall clocks usually end up in waiting rooms or communal office spaces, meaning they’re highly visible at all times. Thus, they ensure that customers and clients alike can recognise the brand as easily as they can tell the time.
Best Reasons to Choose Branded Wall Clocks
When it comes to branded items, most companies usually stick with the classics, such as promo pens, custom notebooks or printed mugs. While all these are effective, they’re hardly original.
Promotional clocks, on the other hand, are definitely unconventional promotional items. They offer several branding advantages that many companies likely haven’t considered for their marketing campaign.
1. Low-Key but Effective
It’s no secret that many people dislike pushy marketing. This is why the best adverts are the ones that don’t feel like adverts. And when it comes to low-key advertising tools, nothing beats wall watches.
For starters, they’re supposed to hang in high-visibility areas. Therefore, they can conveniently advertise the brand with each discreet tick without it coming off as too in-your-face. Granted, they may not have a sizeable branding area, but they’re highly customisable. A brand can choose different colours or designs for its clock face. This includes choosing between Roman, Arabic, or even non-numeric indicators.
No matter what choice a business makes, they will definitely get fresh pairs of eyes on their brand without fail.
2. Suitable for All Types of Businesses
Wrist watches may be a thing of the past for the average Joe. However, countless industries still rely on traditional wall clocks to tell the time. For example, having a wall clock such as GoPromotional‘s Brite Wall Clock is essential for any restaurant or hotel.
Guests need to be able to tell the time quickly, especially if they’re planning international flights. Therefore, having a wall watch right in the lobby area is a must for any business that provides hosting services.
Likewise, wall clocks and printed desk clocks alike are vital for office spaces. Most companies frown on their employees using cell phones during work hours. Consequently, having a wall clock on hand is the perfect way to keep track of their workday and organise their schedule.
Similarly, it’s an indispensable part of waiting areas. Clients need to know exactly when their appointment is coming up. So having a clock in their immediate line of sight is a distraction-free way to make sure they’re punctual.
3. Durable
Mugs can break, pens get lost, and notebooks run out of pages — but clocks can last for years. Manufacturers usually make analogue clocks using a combination of metal, polymer, and plastic, to which they add a tiny quartz crystal.
When the crystal receives a minuscule amount of energy, it vibrates. This, in turn, propels the handles to move in steady ticks. In short, all a good analogue clock needs is a pair of AA batteries, and it can keep advertising for years.
In Summary
Clocks may not be the first thing people think of when they consider advertising. However, they can actually provide effective exposure that can last for years. They’re an indispensable part of many industries, including offices and hotels, where time plays a big role in running the business. What’s more, they broadcast the brand in a way that is visible yet still discreet enough to not come off as pushy — something that a company interested in generating steady brand awareness will appreciate.
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View our list of branded merchandise best-sellers if you haven’t yet. In case you want to know more, you may contact GoPromotional at 0800 0148 970 or simply email us today. Let’s start your newest marketing journey in style!
