Good promotional merchandise needs to tick two boxes. Not only do they need to offer a range of functions, but they should also have broad appeal. That way, you are guaranteed that your gift will be received with gratitude by your target audience, increasing the likelihood of turning them into customers.
That is why products like branded cooler bags, which have year-round appeal, are best for increasing your brand awareness. But what makes cooler bags so different from other promotional items, and should you integrate them into your next marketing campaign?
They Are Eco-Friendly
Insulated cooler bags are made using durable materials like polyester, nylon and other fabrics. In fact, they usually don’t feature plastic, which makes them fully eco-friendly products. Thus, you can use them to appeal to an eco-conscious target audience, proving that you care about the environment. Additionally, since they don’t use plastic, they are more accessible than traditional bags, especially since many schools and workplaces frown upon plastic products.
They Provide Spill-Proof Food Storage
If you use traditional bags to carry food, there’s a big chance that you’ll end up spilling the contents. In contrast, most insulated cooler bags such as GoPromotional’s Morello Cooler Bags rely on a safe closing system and zippered front pockets to protect your food. In fact, once closed, the bag is fully sealed, so there’s no way to spill the contents inside, even if the closing system fails.
Furthermore, as the name suggests, the bags feature high-quality insulation. Therefore, your recipients can use them to keep food from spoiling, particularly during warm summer days.
They Are Affordable
Unlike other forms of advertising, promotional marketing is much more affordable. That’s because cooler bags are available at a variety of price points, depending on their size and design. And, thanks to bulk purchasing options, you can take advantage and save some money. So, if you’ve been looking for a cheap yet reliable custom gift, promotional cooler bags are a no-brainer.
They Are Varied
It’s hard to find a more varied promotional product than insulated cooler bags. That’s because they are available in various shapes and sizes. From small bags that people can use to carry a few drinks like our Oxford Mini Cooler Bag to bigger picnic cooler containers full of food like the Oxford Midi Printed Cooler Bag, promotional cooler bags can help people in dozens of different ways. And let’s not forget about the unique designs and colours that you can choose from. In other words, you can fully customise your insulated cooler bags to accommodate any target audience, including students, office workers and business partners.
But if you truly want to make the most out of your cooler bags, you’ll need to brand them using your company name, logo or any other information. Doing so will turn your recipients into business ambassadors, promoting your brand wherever they use the gifted cooler bags.
Related content:
Branded Cooler Bags: Tips and Tricks You Ought to Know
Boost Your Reach With Insulated Cooler Bags
There’s no doubt that insulated cooler bags are the ideal promotional product. For starters, they are useful, which means that your recipients will appreciate this practical gift. They are also surprisingly affordable, therefore, you won’t have to spend thousands of pounds to integrate cooler bags into your marketing strategy.
So what are you waiting for? It’s time to reach for the stars and evolve your business with promotional insulated cooler bags!
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Level Up Your Brand With Customised Shopper Bags
Check out our full collection of logo printed bags which includes laminated non-woven bags, cotton totes, and foldable shoppers. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
