Any good business knows that in order to succeed, they have to make connections. And the best way to do this is through a conference or convention. These events are the perfect opportunity for a brand to gather the latest research on their field, network with other industry professionals, and potentially expand their business ventures.
But conferences are also an ideal place to do some promotional work, for example, with printed conference bags. Sturdy and functional, these accessories are an essential part of conference merchandise. They can store all important documents, while also broadcasting the brand’s logo in a professional environment — exactly what an up-and-coming company needs to rise to the top in their field!
Top 3 Reasons to Invest in Printed Conference Bags
When organising conferences, everyone always focuses on the social aspects — getting their questions ready, setting up goals, and meeting as many people as possible. In the bustle of planning, it’s easy to neglect the little things, such as transporting important documents. This is why conference satchels are a must-have item at any business event.
They help professionals keep track of all their paperwork. Plus, they offer three distinct advertising advantages that can give a company instant recognition!
1. Functional
A printed conference bag is, first and foremost, a functional promotional item. It comes equipped with an adjustable strap for easy, over-the-shoulder carry. The inside has plenty of room to store thick folders, bulky documents, and even laptops.
Many bags like GoPromotional’s Cruiser Business Bags feature several side pockets. They snuggly fit other conference essentials, like business cards, writing instruments, or paper clips.
Plus, most bags are made from waterproof poly-cotton blends. Therefore, they’re highly resistant to damage. So, employees can take them to future conferences, too, thus giving brands long-term exposure.
2. Versatile
Not only are conference bags a useful companion for conventions, but they can also function as mini billboards! The front flap has a sizable branding area that can comfortably fit a well-crafted company logo.
The satchels come in a variety of colours, shapes, and sizes. Therefore, a brand can tailor its branded bags to the type of event and the needs of the attendants. For example, smaller Oxford show bags are ideal for more low-key conventions. They’re just large enough to fit a few basic files, but aren’t clunky enough to be a chore to haul around.
Meanwhile, printed messenger bags or custom laptop bags are a no-brainer for large international conventions. These satchels feature a reinforced bottom, and plenty of room in the main compartment for various electronics like laptops, iPads, and tablets.
As a bonus, if the bag features an eye-catching design, users can easily repurpose it for personal use. They can carry their electronics, gym equipment, or other everyday items. And wherever they go, the brand logo will go as well, giving the company access to new potential customers.
3. Budget-Friendly
When comparing the price of conference satchels to other common promotional items, the satchels are indeed pricier. Depending on the type, conference bags can go for £1.93 to £10.63 for premium laptop business bags. However, it’s important to consider how vital they are for broadcasting the brand among industry professionals.
What’s more, conference attendees usually pay a sizable fee to attend. So, when factoring in long-term exposure and the new clients a company will get with the satchels, they end up paying for themselves.
Related content:
Top Corporate Gifts You Should Give at Conferences
To Sum Up
Conference bags are a must-have for any company looking to stand out in a professional environment. They function as an accessory to transport essential documents and electronics for the event.
However, because they have a sizable branding area, they also double up as mini-billboards, advertising the brand to countless potential clients and colleagues. While some premium convention bags cost a pretty penny, they’re worth the investment — especially for a company prioritising quality and professionalism.
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Check out our full collection of bags with company logo which includes backpacks, travel bags, and tote bags. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
