In recent years, bottled water has slowly become more popular than traditional flavoured and carbonated drinks. With an increasing number of people relying on the purity of water as a means of hydration, it’s only natural that bottled water sales will only continue to rise.
As a marketing expert, you should know that leveraging societal trends is a great way to push your products and services to a wider audience. So it’s no surprise that personalised bottled water is climbing the ranks of promotional products. But why should you tap into this phenomenon when there are many other seemingly more effective marketing tools?
An Untapped Branding Opportunity
Is your company frequently stocking generic water bottles in meeting rooms or during travel? Then you are missing out on a prime opportunity to increase your brand awareness. Stop purchasing random bottled water and start creating your own custom label. That way, you are able to advertise your business in a mobile and carefree way. In fact, your employees, clients and customers will do the heavy lifting, promoting your brand wherever they use your custom water bottles. And best of all, doing so proves to be extremely cost-effective, especially if you order your custom label bottled water in bulk to benefit from even greater savings.
Event Personalisation
It’s time to give your next event a personal touch by using custom label water bottles. Whether you are going to attend a trade show or a corporate meeting, you can use water bottles as an effective marketing tool. For example, besides your logo, you can include details about an event that you are going to attend. As a result, you will ensure that people associate the occasion with your brand and look forward to your appearance during the event. Simply put, custom labels are the perfect way to market your brand without going overboard on more expensive promotional products.
Healthy Lifestyle Encouragement
Custom label bottled water can be an effective way to encourage people to drink more water. Ordering 330ml Bottled Water customised with fun and catchy phrases and then giving them away in schools and during sporting events will show people that you care about their health. Even healthcare centres and gyms can be great places to encourage patrons to drink water with your unique labels. Using this strategy, you will be able to improve your public image while also increasing your brand awareness drastically.
Label Design Tips
Coming up with a unique design is not easy, particularly if it’s your first time giving custom water bottles a try. So consider the following tips when designing your label:
- Keep it simple: Designs that are overly intricate can obscure a company’s message and turn away potential customers. Thus, try to avoid using numerous images or phrases.
- Make a statement: Having a clear and concise message is the key to the effectiveness of your promotional campaign. Make your company name and logo visible, state the service that you offer, and don’t forget to include your contact information as well.
- Font matters: When choosing a font, pick one that is easy to read from a distance. Just make sure that it fits with the rest of your marketing materials and branding.
- Use Consistent Colours: While you need to choose a colour that pops, you also need to keep your branding consistent. For instance, if your product features a red label, you should include that colour on your custom label as well.
Make Water Cool Again!
Ultimately, it’s hard to find an easier and more creative way to advertise your company than custom label bottled water. With these promotional products, you are free to pick everything from the shape of the bottle to the label’s design. In other words, you get to customise both the brand’s personality and the message to maximise your marketing potential.
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Why Should You Go for Branded Water Bottles?
Looking for something different? Browse our full range of promotional drinks which includes custom energy drinks. If for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of personalised drinks with some printed biscuits and branded snack pots which are sure to be well received by customers and employees alike!
