Green living is the way to go in the 2020s. Lots of companies are applying eco-friendly practices in everything from architecture to business models. The same goes for promotional gifts. Businesses will offer items like personalised water bottles, printed tote bags, branded lunch boxes, and logo office products. Therefore, it’s only natural to find personalised cutlery among the promo products nowadays.
In this article, we will quickly go over promotional cutlery sets. We will cover their biggest benefits and determine how they can improve our brand’s image in the long run.
Advantages of Personalised Cutlery
An Eco-Friendly Solution
By far, the biggest benefit of using promotional cutlery is its global impact. Lots of people opt for single-use utensils at parties and social gatherings. Those are usually made of plastic and end up in the trash once we’ve used them. That plastic will inevitably find its way to the landfill, where it will take a long time to properly and naturally degrade.
On the other hand, we have cutlery that’s durable, easy to clean, and contains no harmful ingredients. When people use it, the amount of plastic that ends up in landfills automatically decreases. Furthermore, it will be a practical gift for all those camping trips and hikes that many of our clients like to engage in.
Enhancing Brand Image
Of course, having an eco-friendly promotional item isn’t just good for the environment. It’s also good for the business. As we stated earlier, nearly all major companies employ some sort of green policy, and the clients respond to it positively.
So, if the branded items our own business offers reflect a sustainable policy, we’ll be in good graces with the consumers. Our brand will start being associated with ethical, clean practices. That will get us the necessary clout from eco-conscious clients and potential partners from across the globe.
Cost-Effectiveness
Producing a single cutlery set is rather inexpensive. In fact, it costs more to put a company logo on external hard drives than to make a few thousand bamboo cutlery sets. As such, these items are perfect for up-and-coming businesses and emerging start-ups.
Various Designs
Earlier, we mentioned bamboo as one of the materials that reusable cutlery is made out of. However, that’s merely our favourite option. In fact, we can use various durable and easy-to-maintain materials, such as:
- Wood (with or without a finish)
- Stainless steel
- Durable and non-toxic plastic
- Resin
- Hard glass (albeit rarely)
Obviously, we will always lean towards using biodegradable materials such as wood and bamboo. After all, once we’re done using the cutlery, we can simply recycle it or let it degrade organically. However, we can also settle for material that someone will be using for years before discarding it.
And it doesn’t end with materials, either. We can take our pick when it comes to designs, shapes, sizes, colours, patterns, and even the different pouches, cases, boxes, or bags they come in. What’s more, some cutlery items can be a combination of two or three different tools, such as sporks, norks, or spifes.
Good for Marketing Campaign Incorporation
Interestingly enough, we can use a promotional cutlery set as part of a different marketing campaign. For example, if we run a travel agency, we can offer the sets as complimentary gifts to returning clients alongside discounts and vouchers. Furthermore, we can combine them with other products. A cutlery set goes well with a custom tumbler or a personalised cooler bag. Simply put, a full set of eco-friendly promo gifts will be perfect for any client eager to live a green life.
Related content:
What It Truly Means to Be Eco-Friendly
Increasing Brand Awareness
Even if the client doesn’t necessarily advertise our business for us to their friends and family, the cutlery will do the heavy lifting. All it takes is for someone to spot our company logo printed or engraved on the tool itself. Also, they might see it on the special pouch that carries the items or the case they came in. It’s viral marketing at its finest, and the more people see it in everyday use, the more they will want to get in touch with us.
Promotional Cutlery Sets Summarised
Cutlery doesn’t seem like the right choice for many new business owners, and we can see why. However, as a gift, and more so as a product, cutlery is unique, creative, and a bit atypical. That is why so many people love getting it. Make sure to give promotional cutlery a try and see your business improve exponentially in the process!
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen branded cutlery fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today. If you’re looking for something different, check out our full collection of personalised kitchenware which includes printed chopping boards and custom salt and pepper mills. We are sure that you will find what you’re looking for!
