It’s the summer of 2022, and the markets, just like everything else around us, are heating up. People are trying to promote their brands in various different ways, and garments seem to remain one of the most popular methods. Some choose personalised T-shirts and custom hoodies, others go for branded beanies and printed hats. So, what about choosing something a bit more unexpected, like custom printed socks?
That’s right, as CEOs and promoters, we can provide our clients, both current and future ones, with company-branded foot coverings. Be they knee-high, low cut, crew, or loose, printed socks are always a great way to get new customers interested in our brand. In this article, we will go over why socks are such a powerful marketing tool and how we can best use them to our benefit.
Why Choose Custom Printed Socks as Promotional Items?
They’re Practical
Most people who try to market their products or services think of one key detail: how can we make clients use our promotional items over and over again? Let’s use an example. Nowadays, we don’t see a lot of people wearing Microsoft badges or Apple bracelets and pendants, now do we? However, we can definitely see more than a few girls wearing handbags with the famous Apple logo or guys with jerseys that have Elon Musk printed on them.
Handbags and jerseys, much like socks, are an item that we will definitely use over and over again. When it gets cold or when we have to wear sneakers while hiking, we will need to put a pair of socks on. So, as a brand, we will want to use that practicality in our favour.
They’re Excellent for Viral Marketing
How many times have we seen Instagram influencers and models with their legs raised up high, showing off their new shoes? Of course, the tags and the description of such posts inevitably list the brand of the shoes they’re wearing. And while the image itself is cliched and overused, those hundreds of thousands of likes and comments say more than enough.
Internet branding is huge, and if we can get our brand’s name in the public eye via social media, we ought to use them. By making our promotional socks fun and attractive, the influencers will basically do all of our marketing for us. Their audience will inevitably become our consumer base, all thanks to a neat sock design and a little bit of clout.
They’re a Topic of Conversation
Even without social media, a pair of interesting socks will get someone’s attention. For example, if we wear them to a ball, a social gathering, a birthday, a wedding, or even a friendly visit, someone is bound to notice them and comment on them. If a single new person out of ten such visits gets interested in the brand, then the socks did their job and they did it well.
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Weaving the Logo In
This option is by far the most effective. A third-party company is actually weaving both the logo and the company message into the socks we’re going to buy. As such, the products have more internal consistency, so to speak. Furthermore, while the logo might stretch alongside the rest of the fabric, there is no degradation or removal of it. In other words, no matter who wears it, the logo and the message will always be clearly seen.
Embroidery
Embroidery includes adding a logo patch to pre-made socks via sewing. This option is somewhat cheaper than weaving, since it doesn’t require creating socks whole cloth. Instead, it merely adds a pre-made full-colour logo to an item. Of course, the biggest issue here is that the logo might fall off after a few years of washing. But generally speaking, it’s still an excellent method of promoting a brand via socks.
Screenprinting
Of all the three options, the least expensive one is screenprinting. However, we don’t recommend this one unless the brand is new and can’t afford anything better.
This process involves printing a logo onto a sock using flexible paint. More often than not, the logo is in a single colour, so as to save money further. Sadly, logos added this way will inevitably fade during the wash or out in the sun. As such, they don’t make for effective marketing tools after a while.
Custom Branding With Promotional Socks
As silly as it may sound to beginner entrepreneurs, socks are an effective promotional tool for any brand. With that in mind, we highly recommend all of our readers give promotional socks a try!
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Check out our full collection of branded clothing which includes custom scarves, personalised jackets, and printed shoe laces. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
