One of the most salient parts of every child’s school life were the items they used during their years in the school chair. The lockers and desks overflowing with stacks of textbooks, notebooks, and other school supplies — and, of course, to store all those necessary writing tools, every desk had its very own pencil case.
This piece of equipment was a convenient and incredibly effective way to store all the necessary tools one needs for writing. However, with the advent of technology, such as computer screens, instant messaging and recording tools, the need to physically write information down on a piece of paper is seemingly a thing of the past.
But, that doesn’t mean pencil cases are obsolete. These compact stationery items can serve a multitude of different functions, both in the home and at work. Plus, since they’re so easy to customise, savvy companies can use personalised pencil cases to breathe new life into their marketing campaign!
Top 4 Reasons to Use Personalised Pencil Cases
At first glance, pencil cases are practically synonymous with school children. They’re the easiest way for young learners to store and carry their school supplies. Yet pencil cases can offer so much more. For one, they make simple, yet flawless promotional tools companies can use to raise brand awareness.
Not only that, but they can actually beat out many other promotional items in terms of the benefits they offer.
1. Have Different Uses
As mentioned, pencil cases don’t just have to hold pencils, pens, erasers, and sharpeners. They can function as a handy carryall for various mundane accessories people need to take with them on the go. For example, pencil cases make for a convenient makeup bag. They have a similar shape and holding capacity to a standard makeup bag. However, they’re, on average, much cheaper than fancy cases for branded cosmetics.
They can also store toiletries like toothbrushes, dental floss, or a hand sanitiser during travel. Likewise, they’re suitable for holding tools, sowing equipment, jewellery, and the list goes on. In short, they’re the jack of all trades of storage containers customers can easily use in their day-to-day life.
2. Cost-Effective
The biggest downside to traditional adverts is how expensive they can get. Just one simple ten-second ad sometimes requires a company’s entire marketing budget. In contrast, promotional pencil cases are much more affordable. Depending on the style and material, the average cost of a pencil case is between £0.78 to £2.71 apiece.
However, companies that order the cases from wholesale retailers, like GoPromotional, can get them at an even greater discount. Therefore, pencil cases are the promotional item of choice for any company that doesn’t want to splurge on the marketing campaign yet wants serious results.
3. Can Be Eco-friendly
Thanks to the recent climate crisis, there has been an increasing demand for more branded eco-friendly products. A recent survey showed that over 72% of consumers prioritise sustainability in the products they buy. In light of this, a lot of companies may think that promotional pencil cases are a no-go. After all, manufacturers most frequently make them using synthetic polymer plastics.
But the good news is that companies can make pencil cases eco-friendly. This lightweight stationery item can come in a range of materials, such as calico cotton or canvas (see our Organic Canvas Pencil Cases). Calico is a special type of material manufacturers create using strands of unbleached cotton. As a material, calico and canvas are organic and very biodegradable in ways synthetics aren’t. Consequently, they are the perfect option for companies looking for a greener image.
Next to cotton, brands can make their cases using Tyvek-style paper laminate. This material makes for a lightweight pencil case that is both aesthetically appealing and sustainable to boot — which are qualities many customers today look for in their products.
4. Customisable
Arguably the greatest advantage of promotional pencil cases is how easily companies can customise them. Though the standard case isn’t particularly large, it can come in a variety of shapes and sizes. There is the bulky book-style pencil case with several compartments; the roll-up artist’s case best suited for carrying crayons; the tin pen case, and the classic rectangular printed pencil case with a zip-up at the top.
While all these cases have their own unique purpose, they all share one thing in common — they all offer a very visible branding area. Companies can place their logo, slogan, or other information on the front, back, and spine of the case. What’s more, a brand can order them in a myriad of different colours, as well as deck them out in various graphics to increase visibility. However a business decides to modify their cases, they’re guaranteed the best vehicle for delivering their message to the world.
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Create Buzz about Your Business with Custom Pencil Cases
To Wrap Up
Regardless of their style, design and material, one thing is certain — pencil cases are a powerhouse promotional item. They’re an inexpensive yet versatile way all types of businesses can advertise with guaranteed success. What’s more, they can appeal to a wide audience, from young kids to busy professionals, or retirees; a pencil case is the best way to store all those necessary accessories needed for daily life.
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Looking for something different? Browse our full range of promotional office products which includes branded rulers and custom paperweights. If for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of branded pencil cases with some promo notebooks or some custom printed notepads which are sure to be well received by customers and employees alike!
