All around the world, people have started replacing briefcases with branded backpacks. If you think about it, this shift makes a lot of sense. After all, it is easy to leave traditional business bags behind and go for something useful, versatile, and branded instead.
When you get a branded backpack, you get a companion for much more than just a work meeting. Whether you are going to the gym or you need a reliable bag for a camping trip, you can never go wrong with a high-quality backpack. In other words, you get a solution to all your needs rolled neatly into a single product.
From a promotional standpoint, the newfound interest in backpacks is an excellent change. Businesses can invest in something durable and with high value, all the while promoting their brand in a visible and memorable way.
However, you have to play your cards right to benefit from branded backpacks. Luckily, we are here to guide you on that journey. Here’s how you can get personalised backpacks to work for your brand.
Choosing the Best Backpacks for Your Promo Campaign
The best thing about branded backpacks is their incredible versatility. You can get something that fits your needs no matter what they are. From hiking backpacks to models that protect all your electronics, your options are endless.
To determine which backpacks you need, you have to think of your audience, budget, and the purpose of your promo campaign. For example, if you want to raise brand awareness by handing out free bags, a lower-cost option will work better. But if you want to impress valuable potential customers or you want gifts for your employees, something more luxurious will do the trick.
Once you figure out your budget and promo goal, you’ll have an easier time deciding on the type of backpack you should give away. In case you need some help, we have compiled a comprehensive list of models you can consider, including all their features and advantages.
Branded Backpack Types
1. Vortex Backpack
Are you targeting customers who are constantly on the go, travelling all over the country and beyond? If so, carry-on Vortex backpacks are an excellent way to impress them and let them know you care about their needs.
Vortex backpacks can fit all essentials while still remaining easy to carry and handle. From clothes and beauty products to gadgets and paper materials, all items will remain safe and effortless to reach at all times.
Moreover, these backpacks are extra light, regardless of how many items you put in them. As such, they make perfect companions during airport dashes and taxi rides. They will never weigh your customers down or make their journey slower.
Vortex backpacks can fit all laptops and tablets of up to 15 inches. Thus, your customers will be able to take their work with them no matter where they go.
Furthermore, they will be sure that their items will remain protected in snug and secure pockets. Aside from pockets for electronics, the bags also come with small compartments for food. Therefore, all snacks and drinks will have room in your backpack, no matter where your travels may lead you.
Finally, comfort is just as important as quality and spaciousness. To that end, the shoulder straps are padded. Thus, people will have maximum support while carrying backpacks, no matter how heavy their load is.
Branding Options
You can customise these bags with a full-colour design of your choice. The printing goes on the top panel, and the surface area is wide enough to accommodate anything you want, from your logo to a message.
Whenever your customers travel, they will take your logo along with them. Thus, you’ll reach new people effortlessly, without having to lift a finger.
2. Camper Branded Backpack
If the customers you want to impress like to spend more time camping than staying at home, these backpacks will make fantastic gifts for them. They have more pockets and space, and they are designed to be carried on hikes or long walks.
The backpacks are incredibly spacious, meaning that they can fit every essential necessary for a camping trip. In addition, the padded shoulder straps and soft back support ensure that carting the backpacks is effortless no matter their weight.
Branding Options
Since the front panel isn’t always visible on this model, the branding usually goes on the large front pocket. This placement is ideal, as it gives anyone who sees the bag an excellent view of the logo and design you choose.
Considering that road trip lovers often travel way beyond their hometowns, you’ll be able to reach audiences you would never have otherwise.
3. Adventure Branded Backpack
This backpack type is quite similar to our camper model. Thus, both can fit all the essentials you need for a safe and successful journey. But what sets a hiking bag apart are all the compartments designed to store food and drinks.
Manufacturers care even more about comfort here, as people carry these bags for long stretches of time. To ensure extra comfort, the backpacks are loaded with soft but sturdy padding all over the back. The shoulder straps are just as comfortable, meaning that your customers won’t have any pain from their heavy load.
The bags come with compartments for laptops or tablets as well. They can hold hiking accessories people might need, from tents to drones. Securing the gear is effortless, and the chains are sturdy enough to sustain heavy weights.
Finally, we have to mention the top drawstring closure that can house your smaller items. You can be certain that there will be room for all your things no matter the size while simultaneously breathing in the good summer air.
Branding Options
You have a wide range of branding options for this model, including embroidery, full-colour or heat transfer, and ordinary printing. Most companies opt for putting their designs on the front pocket, as it is the most easily visible part of the bag. Depending on your design, you can choose whether you want your print to be in the centre or one of the corners.
4. Graphite Branded Backpack
Nowadays, most people stay loyal to their favourite brands. Thus, they go out of their way to buy backpacks and similar gear from companies they know and love, such as Under Armour, Nike, and so on.
You can use this practice to your advantage and brand high-quality backpacks with your own logo and sell or give them away. Doing so will help you attract younger generations and establish yourself as an invaluable brand.
All you have to do is pick a premium backpack like our Graphite Branded Backpack that can fit most necessities people carry around every day. These bags do not have to be as specialised as hiking or travel models, but they still need to be sturdy and durable.
Graphite backpacks are often made of soft and breathable materials. Moreover, they are embedded with padding across the back and shoulder straps, ensuring people are comfortable carrying them around.
The backpacks contain many pockets and compartments that can easily hold electronics, books, gym equipment, and anything else people might want to have on them. Furthermore, people can use organisers and key clips to keep all their smaller essentials in one place.
Branding Options
As with most other options on the list, retail bags can also be branded using different techniques. You can choose between full-colour printing or heat transfer and put your logo on the front panel for everyone to notice and admire.
5. Concorde Business Backpack
If your target audience consists of businessmen who are travelling to and from their offices every day, these bags are the way to go. Personalise them with your logo, and watch as the backpacks travel far and wide everywhere your customers go.
Concorde business backpacks are excellent for storing notebooks, pens, laptops or tablets, and all other corporate essentials. However, they also leave enough room for personal items, water bottles, and snacks, ensuring that people have everything they need in one place.
Naturally, these backpacks have to look professional and go well with suits. Thus, they are not as casual as some of the other models on this list. Instead, they come in a neutral black colour that is sure to complement any office look.
Aside from looking great, these bags are also easy to access and carry. All zippers are of the highest quality, and they are incredibly easy to handle. In addition, laptop pockets are lined with soft padding, meaning that all electronics will remain safe during commutes.
Branding Options
Since these bags need to look professional, your log should only go on the front pocket or be centred on the closing flap. Either way, it will attract everyone’s attention and help your brand awareness skyrocket.
6. Jupiter Business Backpack
In case you need bags to impress fashionistas and those with an eye for detail, these stylish backpacks will have you covered. They come in a stunning shade of gray, and they can be used in different situations.
However, style should never trump functionality. As pretty as they are, stylish backpacks are also practical and useful. Thus, your customers will have a reliable bag at their disposal wherever they go.
Like all models on this list, stylish bags also come with a padded laptop compartment. In addition, people can use one of the many spacious pockets, organisers, and small essentials compartments.
These backpacks are made from polyester, making them as durable as they can be. By putting your logo on such bags, you also take a stand and promote yourself as a responsible, reputable business that cares about quality.
Branding Options
Although all printing options are available for these bags, they look best adorned with laser engravings. So, come up with a small but memorable design, and engrave it away. It’s a guarantee — no one will miss your design when looking at the backpacks.
7. Gradient Drawstring Backpack
Nowadays, more and more consumers expect their favourite brands to be socially conscious and active. Thus, it is always a good idea to make merch that will promote your business and important causes at the same time.
If you give your customer a gradient drawstring backpack supporting a cause you know they care about, you will be able to form a meaningful connection. That will, in turn, translate to loyalty and ensure your relationship is long and prosperous.
Luckily, there is a wide range of causes you can commit to. Options include fighting for clean water, supporting climate change activists, committing to an LGBTQA+ campaign, and so on. As long as you feel strongly about the issue you include in your promo, you cannot go wrong.
So, all you have to do is organise a backpack sale where a certain percentage of the proceeds will go directly to a cause you support. Alternatively, you can buy gear from a company that is already dedicated to a particular cause, and then just brand the backpacks yourself.
Either way, your customers will receive something durable and high-quality, all the while knowing that they helped support something worthwhile. Taking a stance will cement your status as a brand that cares deeply about the community, which should always be your goal.
Branding Options
For these bags, it is best to go with either embroidery or digital printing. That way, your design will shine bright and the integrity of the bags will stay intact.
8. Cross Fell Recycled Drawstring Tote Backpack
In recent years, the climate crisis has become one of the most important issues that humanity is facing. In light of that, consumers have slowly started turning to businesses that hand out eco-friendly merch and are overall more environmentally conscious.
Thus, investing in backpacks made from recycled, sustainable materials can help you promote yourself as a green brand. Such promo can help you target a whole new demographic, which would have been almost impossible otherwise.
The greatest thing about eco-friendly bags is that they are just as sturdy, durable, and pretty as regular bags. They are simply made of sustainable materials, which may limit the printing and styling options.
Otherwise, the backpacks are as functional and useful as all our other models. Your customers will be able to take advantage of multiple pockets, padded laptop compartments, water bottle holders, and stationery organisers.
Branding Options
As far as branding goes, you can choose between embroidery and digital printing. Thus, you will be able to bring your promo vision to life without any issues.
9. Boomerang Branded Backpack
If you target a large number of people who all belong to different demographics, you can still appeal to them all. You just have to personalise a backpack that can suit most of their everyday needs.
Luckily, you’ve come to the right place. These everyday backpacks are durable, lightweight, and pretty, and they offer enough space to hold all the daily essentials that your customers may need. From laptops and books to snacks and water bottles, there is nothing that these backpacks cannot sustain.
In addition, the backpacks offer you the most branding area out of all the other models on the list. So, you will have all the space you need to accentuate your logo and make it the highlight of the bag.
You can rest assured that the backpacks will last a long time, as they are made of durable materials. The handles are adjustable and padded, making carrying the bags around an effortless affair.
Branding Options
You can opt for a wide range of branding techniques, from full-colour and digital printing to heat transfer and embroidery.
10. Tennesee Branded Backpack
Finally, we come to the backpacks reserved for those special clients you really want to impress. These bags are large enough to be useful in any situation, from a road trip to commuting to the office every day.
Furthermore, the backpacks have a sleek design that makes them stand out from all the others. When you add your design, the final product will look attractive enough to impress even the busiest bystander.
These premium backpacks come with several compartments, some of which are padded. As such, they can hold just about any item under the sun without getting damaged or dirty.
So, if you need something extravagant but fitting for every occasion, look no further. Personalise these bags and start your promo campaign with style!
Branding Options
To make the best first impression, use full-colour transfer or laser engraving for your design.
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Branded Backpacks: Final Thoughts
Branded backpacks are some of the best merch you can offer to your customers. They are versatile, aesthetic, durable, and can serve as a true statement of how much you care.
This backpack guide only scratched the surface of all the different types and categories that you can explore. Think of your audience and its needs, and then explore the backpack world even further. If you need any help, the GoPromotional team is always here to assist and help you plan the promo campaign of your dreams.
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Check out our full collection of personalised bags which includes printed drawstring backpacks, custom cotton shopping bags, and branded travel bags. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today.
