Though it may not seem like it, coming up with a successful marketing campaign can be quite easy. If you play your cards right, your brand awareness can increase beyond your wildest dreams.
The most important decision you have to make is where you’ll get your logo products. After all, they will represent your business and the entire campaign to the public.
However, selecting products is not as easy as it may appear. You can look through the catalogues sent by different distributors and browse through thousands of options. Alternatively, you can try going straight to manufacturers, saving some money in the process by cutting off the middle man.
However, none of these options are truly in your best interest. The former takes up too much of your time, while the latter limits your choice to a narrow selection of companies that might not be the best in the business.
So, what should you do?
A third option is to go to a promo specialist. Such companies have extensive experience in the industry. Thus, they will know which shape your advertising campaign should take as soon as they sit down with you. Furthermore, promo specialists will ensure that your campaign rests upon the 3 most important marketing principles: quality, language, and culture & credit.
In the following blog posts, we will introduce you to all three concepts and show you why hiring a promo specialist is in your best interest. Read on, and take notes!
Part One: Quality
A great promo specialist will ensure that all the products you hand out are of the highest quality. Here is why quality is so essential, and why it always trumps quantity.
Why Is Quality So Important?
As already mentioned, the promo products you choose become your brand ambassadors. People associate them with your company whenever they see them, attributing the same features to both.
So, if you give away products that are of low quality or that break easily, you will send the wrong message to your audience. Put simply, you will tell them that your business and the services you offer are just as low-quality and that working with you isn’t worth their time or money.
Moreover, if the products you choose look cheap, customers will think you don’t appreciate them enough. If you don’t want to spend money on something high-quality for them, why should they buy from you or pay for your services?
However, this analogy works both ways. If you opt for promo products that are sturdy, practical, durable, and highly useful like branded tumblers, custom power banks, and printed T-shirts, your message will be completely different. Your customers will think of you as reliable, helpful, and thoughtful, all of which increases the chances of them buying from you in the future.
Thus, product quality indeed is the first factor you need to consider when making plans for a promo campaign. If you work with a promo specialist, they will ensure you never lose sight of what’s truly important.
Read on to find all the quality checks an excellent promo specialist will complete for you and why each one of them is important.
Quality Check #1
When shopping for promo products, you cannot always count on domestic companies. Usually, you will have to work with a manufacturer in a different country or even continent.
Therefore, you might not be able to ensure the products you are considering are high-quality. After all, you probably don’t have time or money to travel somewhere just to check out the merch.
Fortunately, that is where promo specialists come in. They always have agents on the field. And even if they don’t have representatives in a particular location, they can send someone to scout the field.
Thus, you don’t have to worry about working with someone overseas. The promo specialist of your choice will make sure the transaction goes smoothly and that the products you get are of the highest quality.
Quality Check #2
Before your suppliers begin mass-producing your branded pens and personalised notebooks, they have to send you samples. Sample testing is essential because it lets you see whether the products look the way you intended, whether your logo is printed correctly, etc. Reviewing samples also lets you make any adjustments you deem necessary.
A marketing specialist can help you go over every sample to ensure everything is up to your standards. They can also get in touch with the manufacturer and relay any messages and suggestions you may have. That way, you’ll be sure that the final products will match your vision perfectly.
Quality Check #3
You should only buy promo products from companies that have been audited. However, auditing brands is an exhausting endeavour, and most business owners do not have time for it.
Luckily, promo specialists can look into pretty much any company you are interested in. They can write detailed reports for you to check out before making a decision. These reports can ensure that you choose a respectable supplier with good reviews and an excellent track record.
Quality Check #4
Finally, a promo specialist can help you even after your promo products have shipped. What if you have thousands upon thousands of products but no place to store them until you give them all away? If they are fragile like custom glassware or need to be stored in unique conditions, you’ll have a big problem.
Well, that problem disappears if you work with a reputable promo specialist. The best companies on the market usually have big warehouses where you can keep all your merch until your campaign starts. That way, they will be in pristine condition, and you will be able to kick off your campaign in style.
Related content:
Custom Printed Merchandise – The Solution to All Your Marketing Needs
In Conclusion
When choosing promo products for your marketing campaign, you need to ensure that they are of the highest quality available. If you do, your customers will know that you appreciate them, and will be more inclined to work with you or buy from you.
However, checking the quality of certain manufacturers and products is not always easy. In addition, most business owners do not have the time or the means to do such extensive research.
That is where promo specialists come in. Companies like GoPromotional can audit companies, review samples, and store your merchandise until you are ready to give it away. By working with a promo specialist, you guarantee that your audience will get only the best products and that your brand will leave an excellent impression.
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. You may give a member of our experienced team a call at 0800 0148 970 or simply email us today. Check out our extensive catalogue of promotional products, and let’s start your wonderful marketing journey together.
