Growing a brand’s social media presence is not an easy task, no matter how much marketing experience you may have. The pressure to perform better than your competitors and have an innovative but successful social media strategy can become a burden, as it often seems that your whole business depends on it.
If you’re struggling to improve your presence on social media and need help to make yourself heard, read on. You can find useful tips and tricks that every business owner should know below.
1. Make Sure to Post Regularly
Regular posting is one of the crucial steps you need to take if you want to grow your social media presence. Your audience will be annoyed or disinterested if your page is silent for weeks, and then you hit them with five different posts at the same time. Such habits make you seem disorganised and disinterested, and those are the two attributes you don’t want to be associated with.
However, it is important to remember that you shouldn’t be putting out content all the time, either. As with most things in life, balance is the key to success. The best thing to do is post once a day. That way, you’ll stay on your audience’s mind without annoying them.
A great way to keep track of your content and always have something ready is to keep a posting schedule. It will ensure that you don’t accidentally forget to post or that you don’t overwhelm your followers with content.
2. Don’t Post for the Sake of Posting
When you put up ads or news on your socials, you should make sure that what you post is relevant and isn’t just meaningless spam. Every single bit of content you post should have a specific purpose. If it doesn’t, there is no need to publish it at all.
So, don’t put up aesthetically pleasing or funny photos and videos that have nothing to do with your actual brand. Such posts will confuse your audience and make them question why they follow you in the first place.
Instead, post content that is truly relevant and important for your brand. Are any of your products on sale? Write about them and include pictures! Do you have a new product out? Introduce it to your audience! Anything goes as long as what you share is helping your followers get to know your business and catalogue better.
3. Make Your Posts Engaging
The regularity and relevance of your posts won’t matter much if what you are putting out isn’t engaging. For content to spark a conversation and invite sharing and commenting, it needs to speak to people and make them feel like their opinion matters.
For example, captioning your videos and pics with questions is a good start. The question should relate to the content you’re uploading, but it also needs to appeal to your followers. If you have an apparel company, you can ask about where they like to wear your pieces, what their favourites are, and so on. But if you sell books, questions and polls about specific characters and tropes are a much more suitable choice.
Aside from questions, you can also organise giveaways on your page. Have people tag you in their stories or comment something they like about your brand. Your engagement will go through the roof, and your company will be exposed to numerous potential customers.
4. Keep Track of Responses
Taking a close look at your posts’ responses is another important aspect of growing your social media presence. What types of content yield the most engagement? When is that content posted? Those are just some of the questions you should ask in order to develop a good marketing strategy.
Luckily, most social media platforms provide access to all types of post analytics, especially for those with business accounts. These numbers can help you see which posts are doing best and which need improving.
The bottom line is: you should never ignore your audience’s responses. Doing so is the fastest road to failure you can take, and it will most likely lead to losing followers and loyal fans.
5. Take Advantage of Hashtags
Hashtags are a smart way to put your content in front of people who might be interested in it. You simply have to think of examples that fit your brand and are popular enough to garner people’s attention.
If you run an Italian restaurant, hashtags like #ItalianFood or #PastaGalore can make a good choice. But for a bookstore, options like #BookOfTheDay or #FavouriteRomanceTropes will work better. In essence, just think about what would make the most sense for what you want to put up, and you’ll be good.
When choosing hashtags, you should also remember not to use too many in the same post. It will make it seem tacky and defeat the purpose of tagging your posts in the first place. Pick a few that make the most sense, make sure they are not too general, and then upload your pic or video.
6. Know Your Audience
The most important bit of advice comes last. In order to be successful in social media marketing, you have to know your audience inside and out. No matter how well-timed or engaging your content is, it won’t succeed if it doesn’t appeal to your followers.
So, don’t be afraid to ask your audience questions and get them to tell you their preferences. It is what any serious business should do. Making polls and putting yourself in their shoes will help you tailor your content to their needs. That will, in turn, ensure your brand gets more impressions than ever.
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To Conclude
Growing your social media presence is a task that takes a lot of thought, careful planning, and patience. To achieve growth, you need to make your posts engaging, relevant, and regular. But most importantly, you need to ensure that each of them appeals to your audience and what they want to see. Do so, and you won’t have anything to worry about as far as social media marketing is concerned.
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If you need even more info about how to grow your social media presence or any other related subject, we are here for you. Give us a call at 0800 0148 970 or simply email us today.
