Nowadays, branded promo products are the most effective way to attract new customers and retain current ones. In fact, promo items are more popular and regarded higher than most other advertising mediums, including magazines, radio, TV, and social media ads.
But what is it exactly that makes branded products so successful? Keep reading, as we delve into the 6 characteristics that make these promo items the best choice you can make for your company.
1. They Help Increase Brand Awareness
Regardless of which industry you belong to, increasing brand awareness should be your number one priority. If you think about it, people can recognise some of the biggest brands in the world simply by looking at their logos. For example, Nike and Puma are so easy to discern because they have spent years building up their brand presence.
While it might seem like a difficult level to reach, you can still do something to make sure people take one look at your logo and remember who you are right away. That is where branded merch comes in.
If you give away memorable items like customised bags or branded face masks bearing your logo, you will easily engrave your brand into people’s minds. And the more items you give away, the more potential customers you’ll reach. So, even if people don’t necessarily buy from you, they will know about you. From there, you can take further steps to make them more interested.
2. They Help Bring Revenue
Aside from making your brand more memorable, promo items can also help increase your profits. For example, you can offer a special gift such as a printed badge or personalised notepad to all customers who make a purchase.
Another good idea is to pair freebies with discounts. If you are taking part in a trade show, you can gift each person that stops by your booth a personalised tote bag. Inside it, you can slip a coupon that promises a 10% or 15% discount for any order. Not only will you raise your brand awareness, but you will also entice your customer to use that coupon at your store and spend a little extra money.
3. They Keep Your Logo On People’s Minds
When you give practical freebies to customers, you are making sure that they will use them in the future. And every time they do, they will be exposing your logo to new audiences. Thus, you can look at promo items as brand ambassadors that keep advertising you long after they leave your hands.
In order to make your merch more effective in this regard, you need to ensure that it is as visually appealing as possible. Think of your audience and what their needs and likes are. Then, create a logo design that will guarantee everyone remembers your brand.
4. They Help Build Lasting Relationships with Customers
Every business owner knows that creating a meaningful connection with returning and potential customers is essential for success. High-quality gifts can help you form such relationships and strengthen them over time.
How can you do this? For example, you can make promo product bundles and give them away to your regular customers. This gift will make them feel appreciated and cared for, and they will become even more loyal to your brand.
When it comes to potential prospects, you can persuade them to check out your business by organising giveaways on social media. Have as many people as possible tag and repost your content, and make sure that they follow your account for better exposure. This strategy will allow you to grow your following and reach new audiences, all at the same time.
5. They Offer Great Return on Investment
Compared to other types of marketing, custom products are the most affordable option you can opt for. Their return on investment (ROI) is also great, as they continue to bring you new impressions and revenue over the long run. And the best thing is, you only have to pay for them once: when you order them.
Conversely, in order to keep a social media ad up, you have to pay over and over. While online marketing is indeed important, you have to combine it with promo merch. Otherwise, your budget will be gone before you can see any ROI.
6. They Reach a Large Number of People
Did you know that people actually give away a lot of the freebies they get? It happens with many products, from mugs and stationery to T-shirts and keychains. This fact is a great opportunity for you because it guarantees that your brand reaches a broader audience than you intended in the first place.
What Are the Most Popular Promo Products?
From branded clothes to custom drinkware, here are the most popular marketing items you can use to impress your customers.
Stationery
Corporate pens, personalised notebooks, branded post-it notes — there isn’t a single custom stationery item that won’t make a great gift. These products are affordable, meaning that they won’t drain your budget. What’s more, they are useful enough to make people carry them around. When they do, they will provide you with the much-needed exposure.
If you opt for stationery items, make sure that you order a variety of them. Doing so will ensure that you can create fun bundles and keep things interesting for your customers.
Drinkware
Branded mugs, custom tumblers, and reusable promotional water bottles are another popular choice, mostly because everyone needs hydration on a daily basis. Giving these items away to your audience will let them know that you care and understand their needs.
Another great thing about branded drinkware is its durability. People can use high-quality tumblers and bottles for up to a year, while mugs can last even longer. So, if you invest in them, you’ll get a long-lasting advertisement.
Tech Gadgets and Accessories
If your brand caters to younger generations, personalised tech gadgets can be a great idea. You can go with anything from branded speakers and logo earphones, to less expensive options such as printed USB sticks.
The only potential problem with these products is their price. As far as promo items go, they are the most expensive choice. It might be a good idea to brand just a few dozen gadgets and give them away as prizes in a competition. As a result, you will create buzz around your brand online and still stay within the limits of your budget.
Printed Apparel
Last but not least, printed clothing is always a safe but effective option. It checks all the boxes that all great promo products should have: usefulness, affordability, and high visibility.
Depending on what industry you belong to, you can personalise a wide range of clothing items. Printed T-shirts are sure winners, as are personalised hoodies and sweats. To mix things up a bit, you can throw in some branded jackets, custom trousers, or even accessories like printed hats and logo gloves. Simply brainstorm about what would make the most sense for your audience, and you can’t go wrong.
Related content:
Questions to Ponder On Before Buying Custom Branded Products
Final Thoughts
Promo products are the go-to advertising medium for businesses all over the world. They are an affordable way to reach bigger crowds and ensure your brand gets the recognition it deserves.
To kick off your newest promo campaign, start analysing what your audience needs. Whether it is drinkware, tech gadgets, or something completely different, you can find a way to make it fit into your plans. Remeber, when it comes to successful marketing and branding, being creative always pays off!
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As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen custom printed merchandise fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
