Nowadays, custom branded merchandise are everywhere you look. Whether you’re going to a trade show, seminar, workshop, or simply visiting a newly opened store, there’s a good chance you’re going to receive your very own goody bag.
What’s more, any business that doesn’t offer promo items is likely to go unnoticed, and you definitely don’t want that to happen to you.
But, why are promotional items so important? And what can you gain from introducing some fun promotional items to your business strategy? Let’s find out.
Why Your Brand Needs Promotional Items
One of the most common questions business owners tend to ask is why does my brand need promotional items. After all, isn’t it enough that you’re promoting your services through newspaper, magazine, radio, and TV ads? Unfortunately, no, it’s not.
While this type of marketing is also necessary, promotional items are the thing that will truly help your business achieve the success you’re hoping for. In fact, here are some of the top benefits of using promo items.
Promo Items Make Your Business Look More Professional
Promotional items give off an air of professionalism. Namely, when you decide to incorporate promo material into your marketing strategy, you’re showing potential customers that you mean business. Plus, taking the time to choose and customise your promotional products is a true sign that you’re proud of what you’re selling.
And if you’re new to the industry, giveaways like printed lanyards, branded drinkware, or custom stationery are the best way to make your brand stand out from competitors and elevate your company’s image. In turn, this publicity will inevitably help you attract new customers, and substantially increase your profit.
They Provide Effective Marketing at an Affordable Price
Regardless of whether your enterprise is large or small, the fact is that you don’t have an unlimited marketing budget. But, that doesn’t mean you shouldn’t do everything you can in order to promote your brand.
What you need to do is find a cost-effective strategy that will make your brand be seen but won’t end up wasting your whole budget. And this is where promotional products come into play.
You can not only achieve, but also surpass your marketing goals if you simply take the time to look for some fun and affordable promotional items. Ultimately, there are plenty of manufacturers that keep their prices quite low for bulk orders. So, by choosing the right product, you will make a high impact on your recipients without breaking the bank!
They Help Establish Trust With Your Clients
Everyone knows that establishing a trusting relationship with your clients is a must. If your clients don’t feel as if you have their best interest at heart, there’s a good chance they’ll look for that connection elsewhere.
However, if you give away some fun and useful promotional items from time to time, you can only expect your list of clients to grow.
Ultimately, by gifting promotional products to your clients, you are showing them that you do not take them for granted. Furthermore, you’ll definitely make their day just a little bit brighter with, for example, a promotional umbrella, mug, or hat. And trust us when we say—they’ll really appreciate the gesture!
20 Amazing Facts About Fun Promotional Items
If you’re still not sold on the idea that purchasing fun promotional products will truly elevate your business, maybe these amazing facts about promo items will change your mind!
#1. 8 out of 10 people have at least one promotional item in their possession.
# 2. More than 50% of people who own promotional items use them on a regular basis, or at least once a week.
#3. Most people that receive promotional items will use them for at least a few years. Therefore, these items will continue promoting your brand and drawing in new customers for free.
#4. Surprisingly, people rarely throw out an item they received for free. Approximately every fifth person may do so, although this number will also depend on the promotional item in question. Furthermore, on average, consumers will keep their promotional gifts for at least six months before throwing them out or giving them away.
#5. Over 60% of people who want to get rid of their promotional gift will re-gift it rather than throw it out. Essentially, this means your product and brand name will reach at least two people, thus doubling your brand’s exposure.
#6. Giving out promotional items can increase the company’s customer base by up to 30%.
#7. Giving away free promotional cotton totes is a better, more effective strategy than giving out business cards. People tend to throw away business cards, whereas they will use items from a promo bag for several years.
#8. The idea of using promotional items to boost brand awareness isn’t new. In fact, this strategy dates back to 1789, while the first trade show was held way back in 1914.
#9. The most sought-after promotional items include printed tech gifts and branded health products.
#10. A person that receives an outstanding promotional item will recall a brand that gifted it even after 2 years.
#11. Promotional products are not only meant to be great household items, as they can also be incredibly useful in a person’s workplace. In fact, approximately 74% of people will use at least one promotional item in their office, regardless of whether it’s actually designed for work.
#12. Promotional items can be intended for numerous purposes. For example, they can be used in homes, offices, or outdoors.
#13. Different age groups prefer different promo items. For example, younger people (approximately 20 – 35) prefer receiving pens, branded flash drives, and other custom office accessories. On the other hand, older people (approximately 55 and over) enjoy receiving logo calendars and branded mugs.
#14. Only 28% of consumers will recall an advertisement they saw on TV, while around 32% of people will recall an advertisement they heard on the radio. On the other hand, an impressive 57% of people will recall the brand they received a promotional mug from.
#15. Incorporating a promotional giveaway into your marketing strategy along with different forms of media advertising can substantially increase the effectiveness of your advertising efforts.
#16. Promotional products can increase referrals, which are invaluable to any business, by as much as 500%.
#17. 42% of respondents would purchase products from a company that gifts eco-friendly promotional items.
#18. 52% of people will attend a trade show when promised free promotional items.
#19. Almost 90% of consumers claim that they are willing to do business with a brand that they’ve received a promotional product from.
#20. People are 2.5 times more likely to react in a positive way towards promotional products than towards internet advertising.
Examples of Fun and Useful Products
If you’re intrigued by these facts, and you’d like to incorporate some promo items into your marketing strategy, all that’s left is to choose something that your customers will love. Here are some examples to get you started.
1. Promotional Bags
Personalised bags are possibly the best promo items out there. Not only are they useful to your customers, but they can also be incredibly fun to design. Considering how many different shapes, sizes and textures are available, you can easily really create a unique-looking item with your brand name visible for all to see.
And just think – even something as simple as a tote bag can raise brand awareness tenfold!
2. Water Bottles
As time goes by, people are becoming more and more obsessed with staying hydrated. Therefore, promotional water bottles are a great gift regardless of what your brand is all about.
Furthermore, water bottles are something that people usually carry around, which means they will promote your brand not just to those who have received them, but also to everyone they come in contact with!
3. Pens
Nowadays, pens come in all shapes and forms. Therefore, the best course of action for your company is to give out promo pens that serve more purposes than one.
Torch Pens
Everyone uses torches. However, it’s common knowledge that you can never seem to find one when you need it the most. So, why not combine a flashlight with a pen? Custom torch pens are a useful solution that both you and your customers will benefit from!
Stylus Pens
With everything that’s currently going on in the world, people are trying their best to avoid spreading germs. Ultimately, giving your customers the option of using a printed stylus pen rather than their fingers while scrolling on their phones is a brilliant idea and one that will definitely earn you major points!
4. Mobile Phone Accessories
Apart from touchscreen pens, branded mobile accessories such as printed phone cases and custom phone chargers will be a huge hit with consumers. And with everyone sending so much time looking at their phones, there’s no way your efforts will go unnoticed.
5. Stress Balls
Logo stress balls may not seem like a useful promotional item, but they definitely get the work done. And just think about all the possibilities when it comes to choosing their shape! If you’re in the food industry, you get to choose from all sorts of fruits and vegetables. Moreover, imagine all the adorable gavels and tiny suitcases you could incorporate into your marketing strategy if you’re a partner in a law firm! Therefore, stress balls can serve as an ideal promo item if you customize them wisely.
6. Umbrellas
Custom printed umbrellas may not be the most innovative promotional products, but there’s no denying the fact that they’re highly useful. Everyone needs an umbrella, regardless of whether they’re young or old, whether they work in an office or from home.
What’s more, there are many colours and styles to choose from, which means you can really have a lot of fun designing one that stands out!
If, for example, you want your logo to really pop, you can choose a white or even see-through material. On the other hand, if you’re located in a windy area, your customers will really appreciate receiving a wind-proof umbrella!
Related content:
A Comprehensive Guide in Choosing the Right Corporate Gifts
Final Thoughts on Fun Promotional Items
If you’re looking for an effective yet affordable means of advertising, promotional items should be on the top of your list. Even new companies with a small budget should consider this marketing method, as it has proven time and time again to be better than advertising through TV commercials and other media.
The bottom line is that fun promotional items will get your brand noticed, bring in new customers and clients, and keep them coming back for more!
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The Primary Advantages of Logo Printed Products
Contact us at 0800 0148 970 or simply email us today for more info, and browse through our vast collection of customised products. Some of them might nudge your imagination in the right direction and help you create coasters that your clients and customers will love at first glance. We are waiting for your call!
