When you think of deciding a budget for a promotional marketing program, you think of something jaw-dropping. So to put all of your efforts into marketing those fascinating things, you must consider the personalised product to advertise. This article is a concise guide to marketers who are considering customising their promotional giveaways.
There are many products you can place your logo on. These products abolish the boundaries and represents the vision of your marketing campaign.
For instance, small promotional items like custom keyrings, branded golf balls, and printed badges are those tiny items that have less room for customisation and logo branding. However, when we look at some larger promotional items like logo T-shirts and branded bags, we want to make the best use of space as much as possible. The thing is, the room is pretty much of your choice. Either you want to fancily add your details on the product or just want to put up a logo.
What should I put up on my promotional item?
As we are on the way to make a concise guide to marketers who are considering to redesign their promotional products. So, the number one question that pops up in the minds of campaign designers in product design. What should they put on their products so that purpose of the campaign can be served? So here is the guide to them.
Brand Name and Logo
The number one purpose of any marketing effort is brand exposure and increased brand awareness. For this reason, your brand name and logo must be explicitly visible on your given product. This will make the recipient associate the product with your brand in no time. Marketers need to opt for the product that seems to present their brand in a conspicuous manner, and where you can imprint your logo easily.
Business Slogans
Business slogans or taglines are as important as your business logo. Business mantras and catchwords make people easily relate to business values, business types, and products/services. The aim to achieve by putting your tagline on a promotional product is to make people return to you for business/buying/selling and partnership. The tagline will make people recognise your business just like a logo guide them.
Your Web Address
This is the most important thing to add to your promotional item. People, after getting an amazing freebie from your side, tend to explore your business on the internet. You just have to leave clues for them and make your website address a CTA (call to action). You will increase the likelihood of the visit to your website by adding the URL or website name on a product that is present to someone.
Contact Details
Add your business contact details so that anyone interested in partnership with your business can access you. Things like the email address, phone number, or physical location of your business make you more credible and accessible to your audience. Also, you can skip these details if you have added your website address.
Links to Your Social Media Pages
Social media pages mostly are the first things people explore for brand stalking. In this growing digital era, it is a great idea to invite people to your social profiles in subtle ways. This choice totally depends upon the type of your business. For a clothing brand and for a real estate brand, things are not the same in many ways.
Customised Messages
This is the main thing to focus on. Why are you delivering this promotional product to that person? Write it in a few lines or just one line. This will make them relate to you and feel special from the inside. Once your audience feels personally connected to you, there are more chances of future ties with them.
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Promotional Wrist Rests – An Excellent Way to Spread Your Company’s Name
As always, we are here to answer any questions you may have. Contact us to talk through your ideas. Together, we’ll make sure your chosen branded gifts fit any event or giveaway you have in mind! You may give a member of our experienced team a call on 0800 0148 970 or simply email us today.
