The deadline has passed you by, and you still have many tasks to complete before the critical day. Like putting off your schoolwork until the last minute, the longer you wait to plan a promotion, the more difficult (and frustrating) it will be. Promotional giveaways, unlike everyday goods, need a little additional time to be customised with your brand’s logo. “Why should you invest in such free giveaways?” “Are they worth it?” These are some questions that pop up in your mind when strategizing such campaigns.
Because these corporate gifts make a good impression on the recipient.
- It gains customer loyalty.
- It fascinates and makes them feel delighted.
- To maintain strong business relationships, giveaways are part of business ethics.
- The ROI of promotional items is proven to be more than that of TV commercials and digital ads.
- They are the best way to retain customers and make them stick to your brand.
- Your brand identity and brand image shine when the logo is openly visible.
If you’re planning to use custom branded promotional materials for your company’s marketing in the coming year, now is the time to place your order.
So, what are the advantages of pre-ordering your promotional products? Read on.
1. Reduced costs
Do you know that many items used for promotion may be ordered directly from the manufacturer? The savings are enormous, but the drawback is that it usually takes a bit longer. This is only a valid option if you have at least a month until your deadline. The second technique to save money is to combine numerous smaller orders. There are economies of mass opportunities for huge savings because of how promotional products are designed.
Let’s assume you usually place 4 separate orders of 500 personalised pens each year. Instead of doing that, you may place a single order of 2000 pens if you’re well-organised. You will save money on both the product’s cost and shipping if you do this.
2. More options available
Production times are affected by the printing method and factory location. Some items like custom printed mugs and logo notebooks will be ready in a matter of days, while others could take several weeks. We don’t want you to lose any of the perfect products for your brand just because the timelines don’t line up! Having more time opens up the possibility of customising and adding additional options to some items (such as getting the exact PMS color as your logo).
3. Allows you to keep stock on hand
If you have your eye on anything, chances are someone else has as well. We always try our hardest to have stock on hand. Sometimes, things happen that are out of our control. The longer you wait, the more likely stock levels will become an issue. We will always try to suggest other options, but the lack of time will limit your selection. We can hold your stock if you notify us in advance so that someone else doesn’t grab it.
4. Reduced Stress
If you order your promotional merchandise now, you’ll be ready to get right into business and marketing when the new year begins. “The early bird gets the worm,” as the quote goes, and being thoroughly prepared from the start provides you the energy to start the year off well.
Do you have any meetings or promotional activities scheduled for the first few weeks of January? You won’t have to rush to be ready after the holidays if you get personalised promotional materials now. You’ll be prepared to take on the new year head-on. Having your logo printed on items like printed notepads, custom tumblers, and branded keyrings is a significant achievement that should be pleasant for both you and your audience.
However, if the supplies do not make it in time for your event, it may rapidly become a problem. You’ll have one less reason to worry about if you prepare your promotional items ahead of time. By opting for the pre-order plan, you can save time for more great opportunities and uncertainty is reduced. Getting prepared ahead of time makes you stress-free, at least, and you can focus on other business areas.
5. You’re all set to amaze new clients
Many businesses look for new clients and business opportunities at the start of the year. You’ll be ready to welcome and amaze new prospects when you buy your promotional items today, making sure that they decide to do business with you.
Suppose you want to use customised bags in your marketing efforts in the following year. In that case, you should order them as soon as possible to ensure that you are ready to start your campaign. Consider yourself in a situation where you meet a potential client and an amazing business opportunity. You wouldn’t want to miss out on the chance to impress them. Here, you must be giving out your business logo in the form of a branded bag so that a potential future partnership can be fostered. For this, you must have your promotional bags along with you or, at least, within reach.
6. You’ll be Prepared for an influx of orders
If your targeted audience is drawn in, there’s a good possibility you’ll receive a flood of orders and attention. Lack of preparation is one of the most common mistakes companies make when developing their pre-order strategy. There isn’t enough inventory to meet demand, and you risk disappointing your clients. When you get your logo engraved on a product, it is a very exciting experience for both; you and the recipient on the other side.
Related content:
The Primary Advantages of Logo Printed Products
Final words
By now, you must have been educated enough to realise the benefits of pre-ordering or pre-planning your promotional items. Saving on expenses is one of the most obvious, practical benefits associated with the pre-ordering strategy. No one will deny the perks of offering free items for their business promotion. This is why almost every food shop offers free meals on their opening day just to increase the customer’s feet in their food court.
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Contact GoPromotional at 0800 0148 970 or simply email us today, and let’s start your newest marketing journey in style!
