Custom printed items offer you a way to reach your audience and engage with it. Based on which items you go for, you can appeal to people with different needs, aspirations, and backgrounds.
What’s more, promo products are a great way to form lasting and meaningful relationships with your customers. Often, it is these products that can make potential customers become loyal. In addition, these products are a perfect way to show your employees that you care about them and appreciate their work.
Clearly, it is quite easy to see what promo products are. However, it is just as important, if not more, to be aware of what they are not. The following sections will reveal that and help you make the best decisions for your own marketing campaign.
Promo Products Are Not…
1. Boring
Good promo items are the furthest from boring. For one, there are countless options that you can go for based on who your target audience is. And even if you choose traditional promo goodies that everyone knows and loves like printed bags, custom mugs, and personalised notepads, you can put a unique twist on them and make them appear brand new.
Branded can coolers can be another excellent example. Most businesses go for ordinary plastic ones that neither look good nor last long. Instead, it’s better to go for a cooler built with different materials. Some can be sustainable, while others can be hip and funny, like denim. Either way, you’ll be giving your customers something that will pique their interest right away.
Custom water bottles are another classic item that you can improve. Instead of going for plastic, you can opt for branded Tritan bottles. They will last a long time, help people be more sustainable, and remind them of your brand for a long time to come.
And just like that, you can make any traditional promo item feel different and innovative. Let your imagination run free, and you can’t go wrong!
2. Useless
The biggest downside of traditional advertising is the fact that it serves no purpose to the person who receives it. People probably won’t keep a brochure or a promo magazine, no matter how good it might look.
What people will indeed keep are items that they can actually use in their everyday life. These include anything from printed stationery and custom tools to branded badges and personalised clothes. So, all you have to do is put your logo on something that people will find useful. Do so, and you will ensure they not only keep that item, but that they also promote you whenever they use your gift.
3. Ineffective
If you play your cards right, there is no way that people won’t remember you once you give them a promo item. Research shows that nearly 90% of people always remember the company that gave them something. These people are also 83% more likely to buy from that brand than pick any other that offers the same products or services.
All in all, promo items are the most effective marketing medium you can pick. Make sure the items fit the needs of your audience, and your promo campaign will be your most effective one yet.
4. An Unnecessary Expense
Whenever they think about promo items, most business owners see the expense of buying or manufacturing them. However, promo items are actually investments in the brand’s future.
If you ensure the promo items you distribute are high-quality and durable, they will be spreading your logo to new audiences for a long time to come. Thus, you invest money once, but you reap the benefits for years. Simply choose an excellent promo partner, and you won’t have to worry about draining your budget at all.
5. Annoying
Promo products are in no way disruptive or annoying. They aren’t like commercials or flyers, which are often forced on people. Instead, they are items that people find useful, aesthetically pleasing, and practical.
Most people are happy to receive promo items, which cannot be said about any other form of advertising. That gives them an advantage over modern types of marketing, including social media ads. In this case, embracing tradition is a great way to win people over!
Start Planning Your Campaign Right Away
Now that you know what promo items aren’t and should never be, it’s time to start planning how they can help you advertise your business. Think outside the box, get creative, and put your logo on one of the many amazing promo options out there. Trust us — no other marketing strategy will be more successful, no matter which industry you belong to.
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Contact us at 0800 0148 970 or simply email us today for more info, and browse through our vast collection of promo items. Some of them might nudge your imagination in the right direction and help you create branded merchandise that your clients and customers will love at first glance. We are waiting for your call!
