The global environmental crisis has reached a fever pitch in the last few years. With changing temperatures, wildfires, and deforestation threatening humans and animals alike, going green has never been so important. While eco-friendly products get a bad reputation for being pricey, saving the environment doesn’t have to be a costly affair. It can as simple as switching single use plastic bags for sustainable cloth bags
Cloth bags have become one of the most popular ways for brands to transition into sustainability. They’re a simple, yet cost-effective way to cut back on plastic waste and help preserve nature. Branded cotton bags are currently all the rage, with manufacturers marketing them as the ultimate eco-friendly accessory. However, cotton isn’t the only green option on the market.
Other types of bags like custom canvas bags and printed jute bags are growing more and more popular every day. Out of all of these, jute stands out as the least resource intensive yet incredibly affordable material. Not only does it make stylish, boho style bags, but it’s also incredibly durable. Therefore, any company that invests in printing their logo on jute bags is likely to have brand awareness for years to come.
But that’s not all. Next to much needed promotion, jute bags give companies something even more valuable. A chance to prove that they care about the future of the planet.
Jute 101
Among the eco-friendly materials, jute is seriously underrated. This miraculous material is the best and most sustainable option for companies looking to go green.
Most jute fabric comes from the bark of the white jute plant. It grows best in warmer, tropical climates with high humidity rates. Hence why the biggest jute producers in the world are countries like Bangladesh, Nepal and Myanmar.
After it gets harvested, the jute stems are bundled together, before farmers soak them in warm water. The liquid helps the fibers loosen up and separate from the stem. Once they’ve completely separated, farmers scrape off the outer, non-fibrous bark to pull out the delicate jute strands hidden inside.
They then process these fibers into fine threads. The threads have a hefty amount of bounciness and flexibility. This makes the fabric very easy to weave, which is ideal not only for producing apparel, clothing accessories, and hats, but also sturdier things like rugs, mats and tents.
Though jute strands have a rougher texture than cotton, that doesn’t mean they’re any less stylish. Jute fibers have a beautiful shimmery golden hue, which comes into focus when the fibers get tightly woven together. This means that jute makes bags that are not only sturdy, but also incredibly aesthetic as well.
Cotton vs Jute: Why Jute is Better
Cotton gets all the attention when it comes to eco-friendly accessories. But while this fabric does indeed beat plastic in terms of sustainability, it actually isn’t as green as many would like to believe.
Cotton is an all-natural fiber that can grow in all weather conditions. Not only that, but it’s easy to harvest, washable, absorbent and strong. Lastly, it’s recyclable, so manufacturers can repurpose old pieces of clothes into yarn or new garments. Overall, cotton seems like the perfect sustainable resource — but the key word here is seems.
The issue is the amount of resources it takes to grow and harvest. Cotton plants cause soil degradation, which means farms have to constantly clear out new fields for a fresh batch of cotton. This inevitably leads to cutting down more trees, and further habitat destruction.
What’s more, cotton guzzles enormous amounts of water. It also requires multiple rounds of heavy pesticides to stay healthy. This is detrimental not just to pests, but also essential pollinators, since they too are sensitive to the heavy chemicals.
In contrast, jute doesn’t produce nearly as much toxic waste. Though harvesting the plant is a very time consuming process, it doesn’t produce nearly the amount of toxic waste cotton does. Plus, since the plant thrives on rain, it requires minimal irrigation to thrive. Neither does it require any fertilizer, or pesticides to stay viable.
As if that wasn’t enough, the fabric is 100% biodegradable, meaning that it won’t produce any toxins when it’s burned. This means that when a jute bag becomes too old, users can easily put them into a compost and recycle them in garden beds or weed matting.
If that isn’t reason enough to choose jute over cotton, then we don’t know what is.
How to Use Jute Bags To Raise Brand Awareness
As outlined, jute bags are the ultimate eco-friendly products. But does that make them a good advertising tool? The answer is a resounding yes!
For one, they’re highly versatile. Since they’re so heavyweight they’re perfect for carrying around shopping. However, their simple, basic design means that users can use them to carry around tools, books, and gym clothes. What’s more, since manufacturers coat jute bags in a protective film to repel moisture, they’re the best way to store important items in cold, dark places.
This is perfect for companies that are in the business of selling office supplies, or other sensitive material. However, since jute bags are such a basic item that everyone needs, they don’t just appeal to a specific demographic. They can help brands tap into a whole new market, and reach users of all ages, genders and professions. The possibilities are endless!
Even better is the fact that these bags are customisable. The front provides plenty of advertising space for companies to add their logo, slogan and other creative designs to up their visibility. Admittedly, since jute has a coarser texture than cotton, detailed designs may not be perfectly visible. However, natural, boho styles are in right now. Therefore, the bag’s rustic look is actually a big advantage!
As a bonus, they can order their jute bags from wholesale retailers. In fact, ordering them this way makes the entire process not only easier, but cheaper too. Companies like GoPromotional give companies incredible deals on their custom jute bags, especially if brands order them in bulk.
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Final Thoughts on Promotional Jute Bags
Brands in need of some quality promotion should look no further than jute bags. This simple, yet affordable accessory is something everyone needs. But most importantly, they’re a fashionable way to champion a cause everyone can get behind—saving the environment.
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Check out our full collection of custom branded bags which includes non-woven bags, backpacks, drawstring bags, and sports bags. If you require further information or have any specific questions, don’t hesitate to give a member of our experienced team a call on 0800 0148 970 or simply email us today. We are sure that you will find what you’re looking for!
