Since everyone has a calendar on almost all of their devices, you might believe that printed calendars have become obsolete. However, that’s far from the truth. A lot of people still hang calendars in visible places in their homes or offices. That’s because it’s much more convenient to take one quick glance at the wall instead of unlocking the phone every single time. Plus, calendars can improve the look and feel of a room, especially if they feature unique artwork.
Yet, calendars can also be used to promote your business. In fact, they are some of the most effective promotional items on the market. But why is that the case, and what are the benefits of integrating custom wall calendars into your marketing strategy?
They Build Goodwill
By gifting calendars to a prospect, you create a positive connection with them. The same applies when providing a useful gift to a current client, which should enhance the existing relationship. All of this matters because creating goodwill with your audience encourages brand loyalty and makes them more likely to enjoy doing business with you. After all, it’s no secret that people prefer the services of companies that they know and like. Additionally, goodwill increases the likelihood that your client will recommend you to their friends and family, improving the long-term success of your company.
They Are Useful and Practical
A calendar is an item that we all use every day, whether you are aware of it or not. It’s a vital tool that helps people stay organised, particularly those that are running a business. As a result, calendars like the Wonders of Nature Wall Calendars are not only great for marketing your company, but they also provide value to your recipients. Sure, a custom calendar will include your brand name and logo, but it will still be viewed as a practical gift instead of a shallow advertising tool.
They Provide Long-Term Exposure
Most people rarely remove their calendars once they hang them on the wall. That means your brand’s name and tagline will be visible for at least one year or more, as some people like to collect wall calendars that feature interesting designs. In contrast to other marketing strategies, calendars provide long-term exposure without requiring monthly investments. And best of all, the calendar will not only be seen by your recipient, but also by anyone who comes into their office or home.
But if your target audience isn’t too keen on using wall calendars or doesn’t have the necessary space, you can always go for a custom desk calendar. They are as functional as their wall counterparts, but since they are placed on each individual’s workspace, they are more noticeable.
They Are Tangible
While we live in an era where digital goods are becoming more and more valuable, nothing can beat the power of a physical, tangible gift. Just think about the number of people who still prefer physical books to e-books. Similarly, even though most devices have calendar apps, physical calendars are still beloved. That’s what makes calendars such a powerful marketing tool. Your logo won’t be just a dismissible notification on your recipient’s phone, like junk mail. Instead, it will be a physical object, hanging on the wall, promoting your business all year round.
They Are Simple
Printed calendars are straightforward items. In other words, everybody knows how to use one. They don’t require assembly, special instructions or batteries to do their job. And, unlike apparel items, they are always the right size. Custom calendars also don’t break or wear out prematurely, and they take up minimal space thanks to their lightweight design. As a result, they are easy to inventory and distribute, reducing the costs of your marketing campaign drastically.
They Are Affordable
Speaking of costs, custom calendars might seem much more expensive than they really are. In fact, these are some of the most affordable marketing tools when compared to other means of advertising like online and TV ads. Plus, you won’t waste money on ineffective strategies that don’t suit your audience because you have total control over who receives your custom calendars. That way, you can fully tailor your design to the interests and needs of your audience. And, since you can purchase them in bulk, you can save even more money as you scale up your order.
They Are Customisable
Custom calendars are fully customisable. They can be printed with any message, image, colour, layout, size or theme that you prefer. Even the paper itself can be matte coated, glossed or uncoated.
You can also choose between several binding styles suitable for multi-page wall calendars. For instance, saddle-stitch binding uses staples placed through the fold line, wire-o binding relies on double-loops of metal wire, and spiral binding features a flexible plastic coil. All of these methods allow the calendar to hang flat against a wall.
They Encourage Reciprocity
Let’s be honest — who doesn’t like to receive a gift, particularly when they don’t expect it? So make sure to give your potential clients a memorable gift, such as a custom wall calendar. That will make your business seem friendlier and more likeable. And, if a client likes your brand, they might consider doing business with you in the future. Furthermore, calendars are often placed in environments where people make business decisions, such as cubicles or offices. Just one glance at your calendar, and they’ll instantly think about your company during crucial moments.
They Increase Brand Awareness
Last but not least, custom calendars are the ideal way to capture the essence of your business. They can feature photos of your products, services, facilities or even your employees. That should allow you to market your company in a unique and interesting way that also showcases your values.
And, by adding your company name, logo or contact information, you further expose your brand to potential customers. Being visible at all times is a great advantage that only promotional products like custom calendars can provide to your business.
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Custom Wall Calendars — A Reliable Promotional Product
Custom calendars are powerful promotional products that can improve your reach with ease. Not only are they affordable and straightforward, but they are also fully customisable. Therefore, calendars can fit any marketing purpose, regardless of your target audience and goals.
However, you need to remember that people usually display only one calendar on their walls. In other words, if you distribute calendars at year’s end, you need to make sure that yours arrive before any other companies’. That’s why you should start your printing and distribution process as early as possible. So don’t let other brands get a head start and steal your potential customers; give custom calendars a chance today!
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Are you convinced that printed calendars should be a part of your next promo campaign? If so, contact us at 0800 0148 970 or simply email us today. Our selection of calendars is wide, and you will surely find something that will fit your needs and budget. You may also see our exclusive list of bestselling promo items if you’re looking for something else. We are waiting for your call!
