Are you looking for a unique promotional product that will get your brand noticed? Personalised lip balm is a great choice! It’s practical, useful and people are always happy to receive it. And best of all, lip balm offers many opportunities to attract potential customers and make people interested in your business.
But what are the most effective ways to make use of lip balm and promote your brand? Let’s find out!
Bundled In Goodie Bags
Promotional campaigns are at their most effective when you use several custom items at the same time. So why not create a promotional product bundle featuring a variety of products, including lip balm? Just make sure to theme the bag around the specific event or occasion, and not fill it with random items. For instance, you could create a summer bag featuring lip balm, lotion, a beach bag and other useful products that your audience can use while on a beach.
Tradeshow Giveaways
More often than not, people like to attend trade shows and expos to get a couple of freebies, and who can blame them? So, take advantage of this fact by giving away your own branded products, such as lip balm. Since it can be used immediately, a lip balm will create a unique memory for your attendees, helping your booth stand out. In fact, they will remember your company and the event itself every time they use the balm, increasing the chances of your business gaining new customers.
Checkout or Front Counter Bonus
Most stores have menus, brochures, or business cards at the counter. But they don’t really add any value when it comes to attracting customers, right? As a result, they often get trashed or recycled. Instead, maybe it’s time to print useful information about your company on useful products like custom lip balms and printed mugs and encourage your customers to take them. That way, you provide them with a practical item while also increasing your brand awareness without being too obnoxious.
Networking Event Gift
Everybody knows the feeling of attending an event and desperately needing a mint or lip balm to refresh. But you can’t just offer your new connections or old business partners personalised mints without looking a bit unprofessional. However, branded lip balm is always a great gift that will make you look well-prepared and eager to help. And, by printing your website, email, or phone number on it, you can use lip balm as a reliable replacement for traditional marketing tools.
Reselling Lip Balm
Sunblock and lip balm are a must during the hot summer days. But usually, people forget to buy the latter and find themselves dealing with dry lips. Reselling lip balm to those who have forgotten theirs is a smart way to make a small profit and encourage people to purchase other products at your retail store.
When choosing which lip balm to sell, pick those that offer additional benefits to your customers, like branded SPF lip balms. Or, bundle them up and sell them as a special sunscreen and lip balm set.
Engagement Reward
Creating engagement with your audience is vital, particularly if you want to maintain their loyalty. And what better way to do so than by coming up with a public Q&A event where people can ask questions about your brand? When hosting such an event, it’s essential to reward attendees that ask questions with promotional gifts like lip balms. That will prompt others to engage in the discussion and further learn about your business, further promoting your brand.
Related content:
How Printed Lip Balms Can Help You Step Up Your Promo Game
Lip Balm — The Ideal Business Partner
Promotional lip balm is a reliable marketing tool that will increase your brand awareness at an affordable price. It doesn’t matter how you get it into the hands of your audience; lip balm will be used and kept for months, providing steady passive advertising. So, say goodbye to unreliable marketing strategies and embrace the power of lip balms today!
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Looking for something different? Browse our full range of personalised beauty products which includes compact mirrors and manicure sets. If for any reason you still can’t find what you are looking for, then simply give us a call on 0800 0148 970 or simply email us today. You may also wish to consider complementing your order of lip balms with some printed hand creams or some custom body butter which are sure to be well received by customers and employees alike!
