If your company is new to the social media arena or even if you have had channels set up but weren’t sure what to post, we have some content ideas to help you fill your channels with excellent and engaging content. One of the most important things to remember with social media is to consistently provide content, updates, and engage without always trying to sell something to your fans and followers. Here are 6 content ideas to keep your company top of mind and engaged with your customers.

 

  1. Company News: You may not think that your customers are interested in the newsworthy events that go on in your company, but they are. It is always a good idea to fill your social streams with content about your company’s news. It can be that you moved or opened a new location. Maybe you have a new hire or want to spotlight the employee of the month. Winning an award or even being nominated for one are all news bits that are perfect to share on all your social channels. All of this type of news helps show insight into your company and lets customers in.
  2. Local News: This works especially well for local businesses that are not solely internet based. Although some local news can even benefit internet-only companies. Posting about local events, things happening in your town, or things happening in your shopping mall or plaza will attract the attention of the fans and followers of the other businesses and the city or town. Tagging the other businesses and your city as well as neighboring cities is a great way to make new connections by getting extra exposure on their social networks as well as yours.
  3. Industry News: The news from your industry can also be big news for your social media followers. They might want your take on industry news or just want to come to you as a source for the industry. This establishes your company as an authority and is one of the best ways to remain top of mind with your customers and potential clientele.
  4. Offer Tips and Advice: Are you an authority on the things you sell or services you provide? Show your readers the great ideas you have, how to use your products, or tips to enhance the services you offer.
  5. Use Humour: A few weeks ago we did an entire blog post on the benefits of using humour in your content. Even the most serious businesses can utilise humour in a tasteful way. Funny posts attract more people and make it easier for them to remember you.
  6. Images: Whenever possible, include images in your social media posts. People are very visual and a post with a picture in it attracts much more attention than just text alone. Always look for a relevant image to post with your content.

If you require further information or have any specific questions, don’t hesitate to give a member of the GoPromotional team a call on 0800 0148 970 or simply email us today.